Advertising Technology Blog

TikTok's performance suite offers solutions for business goals. Use Traffic campaigns for website visitors, Lead Generation for leads, Web Conversions for sales, App Promotion for app actions, and Catalog Ads for e-commerce. Measure with Conversion Lift Studies.

European sports clubs achieved impressive results through targeted Facebook campaigns: SV Ajax gained 1,000+ members via segmented engagement; LHC Les Lions sold 340+ tickets with promo codes; Racing 92 earned 12X ROAS with immersive ads.

TikTok is enhancing its commerce solutions with new partnerships and AI features. The platform drives 1.8x more online and 2.6x more offline conversions. Key updates include Smart+ Catalog Ads for automated campaigns, GMV Max for TikTok Shop optimization, and an Instacart partnership for shoppable ads. Brands can leverage AI tools like Symphony for content creation. The article highlights a limited offer for new advertisers, with spending tiers offering ad credits and expert support.

Facebook Offers is redesigned for mobile, allowing advertisers to share discounts via ads or page posts. Users claim offers easily, save them to a bookmark, and redeem online or in-store. Unique offer codes are coming soon.

Facebook launches Instant Articles beta in Asia, offering 10x faster loading. Over 50 media partners join. Publishers control ads, revenue, and analytics. Enhanced features include tilt-to-zoom, auto-play video, and inline comments.

Facebook launches new Marketing Partner program with updated website and matching tool, categorizing partners by expertise to help marketers find trusted partners easily.

Facebook updates Pages for mobile with bigger call-to-action buttons, new Shop and Services sections, and improved layout to help businesses connect with customers and achieve goals.

Facebook updates branded content policies allowing partners to tag brands in posts. New tools offer transparency and insights. This evolves 1930s TV marketing to digital.

Facebook helps businesses achieve success through targeted ads, video campaigns, and tracking tools like the Facebook pixel, as shown by real client examples including ITV, Huuuge Games, and Walter Wallet.

Google Marketing Live 2026 introduced new AI-powered advertising solutions to help marketers grow across Google and YouTube, leveraging advanced automation and personalization for better campaign performance.

TikTok offers a limited-time incentive for new advertisers: spend $100 to get $100, $500 to get $500, or $1500 to get $1500 plus expert support. Credits are applied within 7 days after the highest tier or 30 days, expiring by 2023/12/31. Eligibility requires a self-serve SMB account, not an agency or TikTok Shop account, with only one new ad account per business.

Facebook updates News Feed ranking algorithm to prioritize high-quality content based on user surveys and machine learning, increasing engagement and reducing hidden stories.

This collection of blog posts, case studies, and webinars covers mobile app marketing trends, focusing on user acquisition, creative strategies, and monetization in gaming and non-gaming apps.

The page lists over 700 resources for mobile app marketers, including blogs, case studies, and webinars. Topics cover user acquisition, creative optimization, and industry benchmarks for gaming and non-gaming apps.

The article aggregates diverse mobile marketing resources including blogs, reports, webinars, and case studies on user acquisition, creative optimization, and monetization across gaming, finance, and shopping apps.

Facebook expands Custom Audiences to let retailers measure offline sales lift without third parties, using hashed data matching for privacy, enabling better campaign analysis and budget allocation.

40% of visitors abandon a site after 3 seconds delay. Facebook shares tips to optimize mobile websites: minimize redirects, compress files, improve server response, use CDN, and remove render-blocking javascript.

The India Gaming Growth Outlook 2026 report highlights a strategic shift from install volume to measurable value for Indian game studios. Key insights for ad ops decision-makers include the importance of UA efficiency, cohort quality, retention, ROAS, LTV, and ad monetization performance. The report benchmarks India's non-RMG growth models against global standards, offering actionable guidance on optimizing UA channel mix, CPI, eCPM, and creative testing to build scalable growth loops.

Facebook's Canvas offers advertisers a fast-loading, full-screen mobile ad format to tell compelling stories and showcase products, enhancing user experience and ad effectiveness.

Mintegral's 2026 Global Non-Gaming App Trends Report provides insights on non-gaming apps like Entertainment and AI Chat. It covers OS-level revenue, automated bidding, and AI's impact. Useful for developers and marketers to scale profitably.