MetaMeta

New Authorization for Pages

Aug 10, 2018·2 min read

Summary

Facebook introduces Page Publishing Authorization for people managing pages with large US audiences. Managers must complete an authorization process including two-factor authentication and confirming their primary country location. Failure to complete will prevent posting.

This update also extends to large audiences in India, Indonesia, and the EU. New Page Transparency sections make it easier to find information, and 'People Who Manage This Page' appears on all large-audience pages.

You Might Also Like

MetaMeta

Improving Pages, Events and Jobs to Help Local Businesses Grow

Facebook updates Pages with Recommendations, Actions, Stories, and customized info to help businesses connect with customers. Over 80 million businesses use Facebook. New features simplify engagement and boost visibility.

Facebook Business·Aug 6, 2018·2 min readRead article →
MetaMeta

Free Insights, AI Tools, and a Playbook to Help You Grow

Meta introduces the Holiday Insights Center, offering data-driven strategies for small businesses to maximize holiday sales. Key insights: 85% of shoppers buy in-store after seeing products on social media; 59% message businesses during holidays; AI adoption is rising among shoppers and can streamline operations; 94% of shoppers use creator content for guidance. Advertising ROI is strong: $4 back per $1 spent. Actionable steps include optimizing social profiles, enabling messaging tools, leveraging AI, collaborating with creators, and updating data setups like Meta Pixel and Conversions API. The free Holiday Playbook provides step-by-step guidance.

Jul 27, 2026·10 min readRead article →
TikTokTikTok

TikTok Advertising Blog: Find Product Updates, Insights & Tips

TikTok is offering new advertisers up to $6,000 in ad credits through a tiered spend incentive ($100/$500/$1500) that includes 1-to-1 expert support at the top tier. However, eligibility is restricted to new SMB self-serve accounts, and credits expire. Alongside the offer, TikTok has rolled out several ad tech innovations—Symphony AI creative suite, Streaming Ads, Agentic Hub, Market Scope, and new MMM data—that provide actionable opportunities for testing and scaling performance. Ad ops teams should review eligibility criteria carefully and consider leveraging these tools to maximize ROI during the promotional window.

MCP from TikTok and·Aug 3, 2026·3 min readRead article →
TikTokTikTok

TikTok Advertising Blog: Find Product Updates, Insights & Tips

TikTok for Business is rapidly expanding its ad tech stack with AI-powered creative tools, new ad formats, and enhanced measurement. Key updates include the Symphony creative suite with Dreamina Seedance 2.5, the Agentic Hub for AI-managed campaigns, Streaming Ads for subscription growth, and GMV Max for TikTok Shop ROI. New analytics via Market Scope and the Attribution Portfolio promise deeper audience insights and full-funnel measurement. Salesforce CRM integration streamlines lead transfer. A limited-time offer provides up to $1500 in ad credits for new advertisers, incentivizing adoption of these advanced solutions.

MCP from TikTok and·Aug 3, 2026·3 min readRead article →
AppsFlyerAppsFlyer

Marketing attribution: what it is and how to measure it

Marketing attribution is critical for connecting spend to revenue, but platform self-reporting and last-click bias distort budget decisions. Single-touch models (first/last-click) are simple but miss the full journey; multi-touch models (position-based, data-driven) are more accurate but require robust data. Mobile attribution is particularly challenging due to ATT, SKAdNetwork, and cross-platform gaps, necessitating a mobile measurement partner (MMP) for independent, deduplicated measurement. Clean attribution data is essential for AI-driven optimization—bad signals lead to bad decisions. Starting with position-based attribution and incrementality testing provides a practical foundation.

Shani Rosenfelder·Jul 9, 2026·15 min readRead article →
TikTokTikTok

TikTok Advertising Blog: Find Product Updates, Insights & Tips

TikTok For Business is courting new advertisers with a tiered credit promotion: spend $100/$500/$1,500 and receive equivalent ad credits, with the top tier adding 1:1 expert support. For ad ops decision-makers, the surrounding content underscores a strategic shift: marketers should embrace marketing mix modeling (MMM) rather than last-touch ROAS, leverage full-funnel AI automation, and use seasonal/industry playbooks (beauty, fashion, sports) to align creative with intent. Key takeaway: combine offer-based trial with longer-horizon measurement and structured content planning to maximize TikTok ad efficiency.

clicking here·Jul 24, 2026·4 min readRead article →
MetaMeta

Restricting Ads for Addiction Treatment Centers and Bail Bonds

Facebook updates ad policy: addiction treatment centers must be certified by LegitScript to advertise in the US; bail bond ads are prohibited.

Aug 9, 2018·3 min readRead article →
TikTokTikTok

Introducing Streaming Ads on TikTok | TikTok For Business Blog

TikTok's Streaming Ads, powered by Smart+, are a catalog-fueled performance solution for streaming services to drive subscriber acquisition. Key formats include Multi-Show Experience, Media Card, and Singular Media Card. Early tests show 80% of campaigns outperformed non-Streaming Ads. The New Title Launch solution helps turn tentpole moments into efficient conversions. A limited-time offer provides ad credits up to $1500 plus expert support for new advertisers.

pairing high·Jul 6, 2026·6 min readRead article →

More from Meta