Advertising Technology Blog

Facebook's ad auction selects ads based on bid, estimated action rate, and ad quality to balance user relevance and advertiser value. Higher total value wins. Use tips like clear objectives, right audience, and optimization for better performance.

Facebook is updating Page like counts by removing memorialized and voluntarily deactivated accounts to provide businesses with accurate audience data for better insights and consistency.

Facebook launches cross-device reporting for ads, showing how users move between devices before converting. Advertisers can see which devices ads are viewed on and where conversions occur, improving campaign insights.

Messaging is becoming key for business-customer interaction. New features include 'Send Message' ad buttons, private replies to comments, and a 'Very responsive' badge for pages with quick replies.

TikTok offers new advertisers a limited-time deal: spend $100 to get $100 credit, $500 to get $500, or $1500 to get $1500 plus expert support. Terms apply.

Video ads on Facebook are effective, with 73% of campaigns improving ad recall. Best practices include tailoring stories, investing in production, using first seconds wisely, focusing on storytelling, and designing for sound-off viewing.

Facebook introduces new job posting and application features in the US and Canada, simplifying hiring for businesses and job seeking for users. The service integrates with Pages and a new jobs bookmark, aiming to ease the talent challenge.

Advertisers debate hard vs soft sell. Facebook study shows sequenced storytelling, via ad series, effectively inspires action. Soft sell approach builds narrative over time.

Investing in a mobile-first strategy boosts customer satisfaction, retention, and LTV. Optimized apps improve user experience, enable targeted communications, and offer monetization opportunities, making them crucial for brand growth.

News Feed algorithm updates to resurface older popular stories, increasing likes, comments, shares by 5-8% and read rate from 57% to 70%.

Facebook renames PMD to Marketing Partners, restructures with expertise-based badges, and improves Ads API access to help businesses find specialized partners.

Retail media uses retailers' first-party data for targeted ads onsite, offsite, and in-store. Major players like Amazon dominate this booming sector, offering app marketers new audience reach and privacy-compliant measurement opportunities via MMP integrations.

Facebook Awards 2015 winners announced, recognizing best creative work on Facebook and Instagram. Over 2,700 submissions from 160 countries, highlighting trends: mobile storytelling, video usage, and Instagram innovation.

The US dominates global mobile game ad buying, ranking #1 in app advertisers and #2 in ad impressions. Video ads are the top format, while playable ads surged from 1% to 13% since H1 2023. Sports games saw significant impression growth, but puzzle games remain top. The report covers H2 2023-H1 2024 data for the US and 100+ markets, excluding China.

Video ads generate lift from the first view. Even views under 3 seconds contribute up to 47% of campaign value. Advertisers should optimize for total value beyond view counts.

Facebook views viewed impressions as better than served ones for ad measurement. They count an ad as viewed when it enters the screen, not charging for unseen ads.

Article celebrates small businesses like The Produce Box, Chumbak, Brigadore, and HotelNow, highlighting their growth. Facebook thanks its 2M+ advertising partners for creating jobs and opportunities, promising better service.

Mercedes-Benz launched GLA compact SUV with a cross-platform ad campaign on Facebook and Instagram, using neat and packed themes to boost awareness and drive website visits.

TikTok offers new advertisers a limited-time deal: spend $100 get $100, spend $500 get $500, or spend $1500 get $1500 plus 1-to-1 expert support. Terms apply.

TikTok For Business offers a limited-time promotion for new advertisers: spend $100 get $100, spend $500 get $500, or spend $1500 get $1500 plus 1-to-1 expert support. Credits expire by 2023/12/31. Eligibility requires a self-serve SMB account.