Summary
As mobile usage grows, advertisers can drive both brand building and direct-response results through creative video ads. Facebook's Creative Shop developed 'Create to Convert,' a framework that adds lightweight motion to still images, making video production affordable and quick. Three methods include basic motion, brand in motion, benefit in motion, and demo in motion.
Studies across 49 brands showed 69% positive outcomes; Shopback saw 5.5X better conversion rate and 5.7X lower cost per registration. Brands using both still and video ads averaged 17% higher conversions than still-only ads.
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