Updating Our Brand Safety Controls

Summary

Facebook prioritizes community safety and introduces new brand safety controls for advertisers. The platform's Community Standards and AI systems detect and remove over 95% of bad content before it is reported. Now, advertisers gain more control with the inventory filter for contextual ad placements in Instant Articles, Audience Network, and Facebook in-stream video.

The filter offers three options: Limited inventory (maximum protection, similar to existing opt-in exclusions), Standard inventory (moderate protection, default setting), and Full inventory (minimal protection, ads eligible for all content). This allows advertisers to balance brand safety and reach, ensuring ads avoid strong language or other unwanted associations based on their preference.