Global App Revenue Grew 23% in 2018 to More Than $71 Billion on iOS and Google Play

Summary

According to Sensor Tower Store Intelligence estimates, global mobile users spent $71.3 billion on apps and games in 2018, a 22.7% increase from $58.1 billion in 2017. Apple's App Store generated $46.6 billion, 88% more than Google Play's $24.8 billion, though Google Play saw faster growth at 27.3% versus 20.4%. First-time app installs reached 105.3 billion, up 11.1% year-over-year, with Google Play accounting for 75.7 billion downloads (13% growth) and the App Store 29.6 billion (6.6% growth).

Mobile gaming generated $54.7 billion, representing 77% of total app revenue, down from 82% in 2017. Game downloads totaled 38.3 billion, with Google Play contributing 29.4 billion and the App Store 8.9 billion.