Advertising Technology Blog

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Facebook won't collect IDFA on its iOS 14 apps, will update SDK for SKAdNetwork, and suggests a dedicated ad account for iOS 14 campaigns. Audience Network monetization may decrease, potentially making it unsustainable on iOS 14.

Signal saw 65,000 US installs after WeChat ban order, up 30% from prior period. QQ tripled installs to 15,000. Signal leads as WeChat alternative.

Instagram introduces Reels, a feature for creating 15-30 second multi-clip videos with audio and effects. Reels can be shared in Feed and discovered in a dedicated tab. Public accounts reach larger audiences; private accounts only share with followers.

Netflix led streaming app downloads in July 2020 with 20.1 million installs, mainly from the US (15.2%) and Brazil (11.3%). YouTube followed with 18.7 million, led by the US (22.5%) and India (8%). Amazon Prime Video, YouTube Kids, and Twitch completed the top five. Data from Sensor Tower estimates App Store and Google Play downloads, excluding pre-installed apps and third-party stores.

Toon Blast, a puzzle game released by Zynga's subsidiary Peak Games in 2017, has reached $1 billion in lifetime revenue. It surpassed its predecessor Toy Blast, which earned $820 million. Most revenue comes from the US (60%), followed by Japan and Great Britain. The game also achieved 113 million downloads, with the US leading. This success highlights Peak Games' value to Zynga's future in casual gaming.

TikTok faces potential U.S. ban, leading to a 361% surge in installs for competitors Triller, Zynn, Dubsmash, and Byte. TikTok's global installs declined 25% in July. Competitors capitalized on uncertainty, with Triller and Byte seeing massive week-over-week growth. The situation mirrors India's ban, where rivals like Snack Video and Likee gained traction. ByteDance's challenges create opportunities for other apps to grow audiences.

Contact tracing apps in 13 populous countries have about 9.3% adoption. Australia leads with 21.6%. Germany's app reached 10.4M downloads in a month. India has most total downloads at 127.6M.

Health & Fitness app downloads hit record 656M in Q2 2020, up 47% YoY. Strava saw 179% growth in May. Revenue reached $160.5M. Pandemic drove adoption as consumers sought home workouts.

Facebook shows ads based on audience targeting and ad auction. Machine learning predicts action rates and ad quality to calculate total value, ensuring relevant ads for users.

Global top 10 wellness apps hit 10M April downloads, up 24.2% from Jan. Calm leads with 3.9M. Meditation apps surge amid COVID-19 lockdowns.

Facebook Shops offers a free, mobile-first online store for businesses on Facebook and Instagram, with customization options and customer connection via messaging apps.

Business Manager helps advertisers manage ad accounts, Pages, apps, and permissions in one place. It offers easier access, increased control, and streamlined workflows, available now for limited US advertisers, with global rollout soon.

Facebook Audience Insights helps marketers learn about target audiences with aggregate data on demographics, interests, location, and purchase behavior, ensuring privacy.

TikTok surpasses 2 billion downloads globally, with India leading at 30.3%. Q1 2020 saw record 315 million installs amid COVID-19. User spending hits $456.7 million, 72.3% from China.

TikTok had its best month in February 2020 with nearly 113 million downloads, 96% Y/Y growth. India led with 46.6M installs, followed by Brazil and US. Revenue hit $50.4M, up 784% Y/Y, mostly from China.

Ruby is a powerful tool at Sensor Tower, praised for its gems, metaprogramming, and readability. It excels in data cleaning and quick prototyping, making it ideal for their analytics platform despite being slower than alternatives.

Web remains vital for discovery and research, while native apps boost conversion rates. Marketers should use people-based attribution to connect web-to-app journeys, offering seamless experiences across platforms.

In January 2020, TikTok was the top non-game app with 104.7 million downloads, up 46% year-over-year, led by India (34.4%) and Brazil (10.4%). WhatsApp followed with 90.6 million downloads, up 10%, also led by India (35.3%) and Brazil (9.4%). Facebook, Instagram, and Messenger completed the top five. Data from Sensor Tower's Store Intelligence.

LTV forecasting is challenging due to stale ML models and user heterogeneity. Effective systems combine ML, Bayesian methods, and secondary models to reduce bias and variance for accurate predictions.