Advertising Technology Blog

TikTok for Business offers a limited time promotion: spend $100 get $100, spend $500 get $500, or spend $1500 get $1500 plus expert support. New advertisers with self-serve SMB accounts (not agency or TikTok Shop accounts) are eligible. Only one new ad account per business account qualifies. Credits apply within 7 days after crossing the highest tier or 30 days, expiring Dec 31, 2023. Compliance with ad policies required.

Facebook's relevance score (1-10) measures ad relevance based on expected positive/negative feedback. Higher scores lower costs, help test creatives, and optimize campaigns. Don't use it as primary performance metric; focus on business goals.

Mobile video ads succeed when optimized for small screens: capture attention, design for sound off, frame stories for mobile, and experiment. Tests show improved recall and engagement.

Facebook updates Pages with new call-to-action buttons for mobile. Businesses can integrate with services like delivery.com or use Messenger for bookings. Friend recommendations now link to business pages. These changes aim to help people discover, interact, and transact with local businesses on mobile.

Facebook updated Pages Terms to simplify promotions. Promotions can now run on Page Timelines and apps, but not personal Timelines. Accurate tagging is required; no tagging people not depicted in content.

The American Privacy Rights Act of 2024 impacts mobile marketing by limiting device-level data access. Marketers must adopt aggregated, anonymous measurement tools like AI-driven incrementality and MMM to stay compliant and drive growth.

Topic data offers anonymized, aggregated insights from Facebook activity, helping marketers understand audience interests and sentiment for better decisions, without targeting ads.

Facebook announced new features at F8: Messenger 2.0, Dynamic Ads for Flights, app event optimization, and Instagram updates. Businesses shared success stories with ads and bots. Learning resources and research insights are available for marketers.

New tools help app advertisers target users likely to download and act. Instagram launches dynamic travel ads. Holiday planning guide and Facebook IQ insights on platform roles, gaming trends, and frequency planning are released. Success stories show video ad effectiveness.

Facebook launched Canvas, lead ads, and video ad updates. New reference materials include messaging tips, carousel guidelines, ad auction explanation, and conversion ad tips. Blueprint added nine courses on Instagram and ads.

Organic reach on Facebook declines due to more content and News Feed ranking. Businesses should use paid ads for predictable reach. Fans still have value for ads and insights.