Advertising Technology Blog

Facebook and Instagram partners are vetted companies that help businesses market effectively. Content marketing partners assist in creating and managing creative content, like ReFUEL4 helping Spotify achieve three times more app installs by connecting them with designers. These partners range from content creators to technology providers, making content marketing easier and more efficient.

Salesforce's study shows coordinating email and Facebook ads using existing customer data increases purchase likelihood by 22% and extends reach by 77%.

Facebook upgraded Conversion Lift to compare multiple ad units, helping advertisers determine which ads drive objectives best. It now measures multi-channel impact and requires a not-yet-live campaign with sufficient statistical power.

Messenger ads are expanding globally, allowing businesses to reach 1.2 billion monthly users. Ads appear in the home tab and can link to websites or Messenger conversations. Automatic placements include Messenger for supported objectives.

Facebook rolls out updated News Feed with bigger photos, same navigation. Visual changes only, no impact on content ranking or ad specs. No action needed for marketers.

New Pages desktop design streamlines timeline to single column for posts, info on left. Admin tools like ads, likes, notifications are now easier to access. Pages to Watch feature added for comparing performance.

Facebook launches EMEA Client Council to bring together brands and agencies for collaboration on mobile marketing, storytelling, and innovation, aiming to learn from diverse markets across Europe, Africa, and the Middle East.

Back-to-school marketing on Facebook targets UK mums (75% of conversations) and students (20% aged 18-24). Key products: clothing, shoes, blazers, uniforms. Campaigns should start early August with spikes in late August. Offer supplies, tech, and student-life necessities.

Facebook launches new version of Facebook for Business, a central hub for news, tools, and inspiration. It includes solutions, success stories, and a blog. Aimed at all marketers, available in US English with global release soon.

Facebook tests auto-playing video ads without sound, seeing increased engagement. Limited test with Summit Entertainment for Divergent. Ads pre-download on WiFi, no data usage. Format for large-scale awareness campaigns.

Facebook tests a new 'Buy' button in News Feed and Pages for direct product purchases without leaving the platform. It prioritizes privacy and security, with card info not shared with advertisers. Limited to select US businesses.

Facebook will update right-hand column ads to match News Feed ad proportions, increasing size but reducing quantity. Early tests show up to 3x more engagement. Advertisers can use the same image for both placements.

Facebook now allows restaurants to display menus directly on their Pages. In the US/Canada, menus can be uploaded via SinglePlatform, which auto-syncs with existing accounts. Others can upload a PDF in Settings > Page Info > Menus. This helps restaurants share key info like location and hours more effectively.

Carousel ads for mobile app installs and engagement are now available. They offer 30-50% lower cost-per-conversion and 20-30% lower cost-per-click than single-image ads. Creative uses showcase products, storytelling, or catalogues, boosting CTR and reducing costs.

Facebook ad case studies show slideshow, video, and dynamic ads boosting sales by up to 4.5X, with ROIs near 10X, highlighting targeted, multimedia strategies.

TikTok offers new cross-media measurement tools with Nielsen and iSpot.tv, showing unique audience reach. A limited-time promotion gives ad credits up to $1500 plus expert support for new advertisers spending up to $1500.

Mobile is not tiny TV; ads must be short, relevant, and native. People control what they see, so advertisers must earn attention with creative optimized for fast consumption and immediate value.

Facebook introduces value optimization and value-based Lookalike Audiences to help advertisers reach high-spending customers and optimize campaigns based on purchase value, improving ROI.

Adjust's new ebook explores AI-driven mobile measurement solutions like incrementality, MMM, and pLTV amid privacy changes. It guides marketers on adapting to privacy frameworks such as SKAN and AdAttributionKit.

Over 3 million businesses advertise on Facebook, 70% outside the US. Your Business Story tool lets them share unique videos. Examples include a Brazilian DJ, an Indian nature group, a German cabinet-maker, and a US bakery. Facebook celebrates and thanks these businesses.