Advertising Technology Blog

Facebook updates ad policy: addiction treatment centers must be certified by LegitScript to advertise in the US; bail bond ads are prohibited.

Facebook updates Pages with Recommendations, Actions, Stories, and customized info to help businesses connect with customers. Over 80 million businesses use Facebook. New features simplify engagement and boost visibility.

Playable ads let gamers try before installing, improving ROI. Retention optimization targets engaged players. Minimum ROAS bidding maximizes value. These tools help gaming marketers connect with valuable players.

Planning search and Facebook campaigns together can enhance ad spend efficiency. Facebook ads influence search behavior, increasing organic and paid search visits by 19% and 10% respectively. Half of these incremental visits lead to actions like purchases. Last-click attribution undervalues earlier touchpoints, so cross-channel planning optimizes performance.

Pokémon GO earned $1.8 billion in two years, averaging $2M daily. Top markets: US (34%) and Japan (28%). Google Play leads revenue (58%). Ranks No. 9 in June 2018, with planned China launch.

The article reviews the highest rated apps on the App Store over its first decade, highlighting Relax Melodies as the top non-game app with 98% positive reviews, and Geometry Dash as the top game with 97.7% positivity. It also mentions other popular apps like Waze, GasBuddy, Doodle Jump, and Plants vs. Zombies, emphasizing the dominance of indie developers.

Dragon Ball Z: Dokkan Battle has surpassed $1 billion in revenue three years post-launch, with Japan contributing 60%. Dragon Ball Legends, released in May, has earned over $40 million.

Starting June 26, Facebook will update its policy to allow cryptocurrency ads from pre-approved advertisers, but continue banning binary options and ICO ads. Advertisers must apply and provide licenses, public stock exchange listings, and other background info.

Messaging apps are increasingly used to connect people with businesses globally. By 2018, 78% of smartphone users message monthly. People expect faster responses via messaging, with 71% open to messaging businesses.

Facebook clarifies Custom Audiences terms, allowing advertisers to work with partners to create audiences, requiring disclosure of data origin and stronger sharing rules for transparency.

Global app installs grew 7.6% in Q1 2018 to 25.4B. Netflix led revenue; TikTok topped iOS. PUBG Mobile was the most installed game. Tencent led in revenue and game downloads.

Facebook expands measurement partnerships to over 40 partners including MMM, viewability, and mobile app measurement. View tags will update to count only impressions, not measure beyond that, affecting new campaigns from July 1.

Facebook emphasizes safe, civil advertising and targets responsibly. They hire more reviewers, improve AI detection, and educate advertisers on anti-discrimination policies via prompts.

ARKit-only apps on iOS have surpassed 13 million installs since Sep 2017. Games lead with 47% share, followed by Utilities and Lifestyle. Top apps include AR Dragon, CamToPlan Pro, and The Machines.

Facebook invested $1 billion in small business tools, updated Ads Manager, and clarified ad metrics. Case studies show success with video ads, dynamic ads, and targeted campaigns, highlighting platform effectiveness for driving sales and engagement.

Facebook bans ads for binary options, ICOs, and cryptocurrency to prevent scams. Enforcement across platforms will increase as detection improves. Users can report violating ads.

Facebook prepares for GDPR compliance by enhancing transparency, control, and accountability. It details roles as data controller or processor for advertisers, ensuring data protection in Custom Audiences, measurement, and Workplace.

In 2017, mobile app revenue reached $58.6B, up 35% YoY. App Store revenue ($38.5B) nearly doubled Google Play ($20.1B). Downloads grew 13.5% to 91.5B, with Google Play leading at 64B installs.

Install Facebook pixel, align campaign objective with goals, define target audience, optimize for business outcomes, and use automatic placements to maximize Facebook ad results.

Facebook updates News Feed to prioritize posts that spark conversations and meaningful interactions, reducing public content from Pages and businesses. Pages may see decreased reach.