TikTok Continues Its Climb With 75 Million New Users in December, Up 275% From 2017

Summary

TikTok, the short-form video app from ByteDance, achieved its best month ever for first-time installs in December 2018, adding 75 million new users worldwide across the App Store and Google Play, a 275% increase from 20 million in December 2017. India played a pivotal role, accounting for 27% of new installs between December 2017 and December 2018, with downloads soaring nearly 25x from 1.3 million to 32.3 million. The app's in-app purchase revenue, primarily from tipping live streamers, also grew significantly, reaching $6 million in December 2018, up 253% from $1.7 million a year ago.

TikTok ranked third for new installs among all apps in December 2018 and was the fourth most downloaded app for the entire year.