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Updating Our Ad Policies for Financial Services and Products

By Facebook Business·May 8, 2019·3 min read

Summary

Facebook updates its advertising policies for blockchain, cryptocurrency, and financial products. Starting today, ads about blockchain technology, industry news, education, or cryptocurrency events no longer require pre-approval. However, promoters of cryptocurrency exchanges, mining software/hardware still need approval.

From June 5, ads for contracts for difference (CFDs) are prohibited due to their complexity and potential harm. ICOs and binary options remain banned. All ads must comply with policies and Community Standards.

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