Global App Revenue Reached $39 Billion in the First Half of 2019, Up 15% Year-Over-Year

Summary

During the first half of 2019, global consumers spent $39.7 billion on mobile apps and games, a 15.4% increase from $34.4 billion in H1 2018. Apple's App Store accounted for $25.5 billion (up 13.2%), while Google Play generated $14.2 billion (up 19.6%). Non-game app spending was led by Tinder ($497 million), Netflix ($399 million), and Tencent Video ($278 million).

First-time installs totaled 56.7 billion, with iOS downloads declining 1.4% to 14.8 billion and Google Play growing 16.4% to 41.9 billion. Game spending reached $29.6 billion (up 11.3%), with Honor of Kings as the top grossing title. Q2 2019 saw nearly $20 billion in spending, 17.2% growth YoY.