SensorTowerSensorTower

Fate/Grand Order Surpasses $4 Billion After Becoming Japan’s Top Grossing Mobile Game of 2019

By Craig Chapple·Jan 26, 2020·2 min read

Summary

Fate/Grand Order, from Sony's Aniplex, has surpassed $4 billion in lifetime player spending, making it one of the world's most lucrative mobile games since its 2015 release. The majority of revenue (81.5%) comes from Japan, totaling nearly $3.3 billion, followed by China ($416 million) and the US ($151.8 million). The App Store contributed 57.1% of revenue.

The game has 13.8 million downloads globally, with Japan leading at 48.7%. Average revenue per download is $291, rising to $487 in Japan. It has achieved over $1 billion in annual revenue in 2018 and 2019, and became the top-grossing mobile game in Japan in 2020, displacing Monster Strike.

You Might Also Like

SensorTowerSensorTower

Consumer Spending In Mobile Apps Grew 17% in 2019 to Exceed $83 Billion Globally

In 2019, users spent $83.5 billion globally on apps and mobile games, up 17% from 2018. App Store revenue hit $54.2 billion, while Google Play reached $29.3 billion. Games accounted for 74% of spending. First-time installs totaled 114.9 billion, with Google Play leading growth.

Jan 26, 2020·2 min readRead article →
SensorTowerSensorTower

TikTok Generates Record 113 Million Downloads in February, Nearing 2 Billion Lifetime Installs

TikTok had its best month in February 2020 with nearly 113 million downloads, 96% Y/Y growth. India led with 46.6M installs, followed by Brazil and US. Revenue hit $50.4M, up 784% Y/Y, mostly from China.

Craig Chapple·Mar 26, 2020·3 min readRead article →
SensorTowerSensorTower

Mobile Legends Revenue Passes $500 Million as Southeast Asia Powers Explosive Growth

Mobile Legends: Bang Bang reached $502.5 million lifetime gross revenue, driven by $214.1 million in 2019 (up 36% YoY). Asia contributed 61% of revenue, with Malaysia ($87.5M) and Indonesia ($69.2M) as top markets. Google Play accounted for 68% of revenue and 89% of 281.3 million downloads. First-mover advantage helped it surpass Honor of Kings outside China.

Craig Chapple·Jan 3, 2020·3 min readRead article →
SensorTowerSensorTower

TikTok Clocks 1.5 Billion Downloads on The App Store and Google Play

TikTok surpasses 1.5 billion downloads, ranking 3rd most downloaded non-gaming app in 2019. India leads with 31% of installs, China 11.5%, US 8.2%. Revenue hits $175M, mainly from China (48.3%) and US (35.7%).

Nov 26, 2019·2 min readRead article →
SensorTowerSensorTower

TikTok Crosses 2 Billion Downloads After Best Quarter For Any App Ever

TikTok surpasses 2 billion downloads globally, with India leading at 30.3%. Q1 2020 saw record 315 million installs amid COVID-19. User spending hits $456.7 million, 72.3% from China.

Apr 26, 2020·2 min readRead article →
SensorTowerSensorTower

TikTok Was Installed More Than 738 Million Times in 2019, 44% of Its All-Time Downloads

TikTok hit 738M downloads and $177M revenue in 2019, growing 5x from 2018. India led downloads (44%). China topped revenue (69%). Q4 was best quarter. App faces privacy challenges but growth persists.

Jan 26, 2020·2 min readRead article →
SensorTowerSensorTower

Top 10 Worldwide Mobile Games By Revenue and Downloads in June 2026

Whiteout Survival led global mobile game revenue in June 2026, driven by strategic live-ops events. Key revenue drivers include themed updates, IP collaborations (e.g., MONOPOLY GO! with Simpsons), and real-world sports tie-ins (FIFA World Cup). Downloads were led by ROBLOX and Free Fire, with directional puzzle games gaining traction. For ad ops, targeting during event-driven spikes and leveraging cultural moments can optimize campaign performance. Note that third-party Android data is excluded.

Donny Kristianto·Jul 6, 2026·7 min readRead article →
SensorTowerSensorTower

State of AI Apps 2026: APAC Edition – Gen AI Enters an Exponential Growth Era, with Revenue Soaring 232% YoY to US$6.1 Billion

Gen AI apps have become the primary growth engine of the non-gaming market, with revenue surging 232% YoY to $6.1 billion between Q2 2025 and Q1 2026. The US leads with 38% of global revenue, while Japan and Korea emerge as key growth markets. AI Assistants are increasingly concentrated, with ChatGPT dominating, but vertical segments like AI Companions, AI Agents, and AI Image & Video offer fragmented, high-growth opportunities. Lessons from Plaud highlight success through vertical focus, deep localization, and precision advertising. For ad ops, targeting vertical AI segments and localized user acquisition strategies present significant opportunities.

Jun 27, 2026·3 min readRead article →

More from SensorTower