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Fate/Grand Order Surpasses $4 Billion After Becoming Japan’s Top Grossing Mobile Game of 2019

By Craig Chapple·Jan 26, 2020·2 min read

Summary

Fate/Grand Order, from Sony's Aniplex, has surpassed $4 billion in lifetime player spending, making it one of the world's most lucrative mobile games since its 2015 release. The majority of revenue (81.5%) comes from Japan, totaling nearly $3.3 billion, followed by China ($416 million) and the US ($151.8 million). The App Store contributed 57.1% of revenue.

The game has 13.8 million downloads globally, with Japan leading at 48.7%. Average revenue per download is $291, rising to $487 in Japan. It has achieved over $1 billion in annual revenue in 2018 and 2019, and became the top-grossing mobile game in Japan in 2020, displacing Monster Strike.

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