SensorTowerSensorTower

TikTok Clocks 1.5 Billion Downloads on The App Store and Google Play

Nov 26, 2019·2 min read

Summary

TikTok, from ByteDance, has exceeded 1.5 billion downloads on App Store and Google Play, according to Sensor Tower. It was the 4th most downloaded non-gaming app in 2018 with 655.8 million installs, and in 2019 it's 3rd with 614 million downloads so far, behind WhatsApp and Messenger but ahead of Facebook and Instagram. India is the largest market, contributing 466.8 million downloads (31% of total), followed by China (173.2 million, 11.5%) and the US (123.8 million, 8.2%).

In 2019, India drove 45% of global installs. Lifetime user spending reached $175 million, with China accounting for $84.5 million (48.3%), the US $62.4 million (35.7%), and Great Britain $6.9 million (3.9%). So far in 2019, user spending totaled $115.3 million, peaking at $18.2 million in October.

You Might Also Like

SensorTowerSensorTower

The Top 1% of App Publishers Generate 80% of All New Installs

Top 1% of publishers got 80% of global app downloads in Q3 2019. In games, they earned 95% of revenue. Discoverability and ASO are crucial for the remaining 99% to compete.

Nov 26, 2019·4 min readRead article →
SensorTowerSensorTower

Consumer Spending In Mobile Apps Grew 17% in 2019 to Exceed $83 Billion Globally

In 2019, users spent $83.5 billion globally on apps and mobile games, up 17% from 2018. App Store revenue hit $54.2 billion, while Google Play reached $29.3 billion. Games accounted for 74% of spending. First-time installs totaled 114.9 billion, with Google Play leading growth.

Jan 26, 2020·2 min readRead article →
SensorTowerSensorTower

India Mobile App Market in Q2 2026: IAP Hit a New High of $345 Million (Up 35%); Story TV Emerged as India’s No.1 Short Drama App, While Meesho Led Shopping App Downloads

India's mobile app market hit record revenue of $345M in Q2 2026, with non-gaming up 50% YoY. For ad ops, key opportunities lie in short drama apps (Story TV tripled ad spend), AI subscriptions, and ad-supported games like arrow puzzles, which generate over 11% of global ad revenue from India. Gaming revenue grew 10% YoY, outperforming global decline. Hypercasual game ad revenue rose 180% QoQ. India is transitioning from an acquisition market to a monetization powerhouse, offering scalable ad inventory across entertainment, local commerce, and casual gaming.

Jul 31, 2026·5 min readRead article →
SensorTowerSensorTower

TikTok Was Installed More Than 738 Million Times in 2019, 44% of Its All-Time Downloads

TikTok hit 738M downloads and $177M revenue in 2019, growing 5x from 2018. India led downloads (44%). China topped revenue (69%). Q4 was best quarter. App faces privacy challenges but growth persists.

Jan 26, 2020·2 min readRead article →
SensorTowerSensorTower

Mobile Legends Revenue Passes $500 Million as Southeast Asia Powers Explosive Growth

Mobile Legends: Bang Bang reached $502.5 million lifetime gross revenue, driven by $214.1 million in 2019 (up 36% YoY). Asia contributed 61% of revenue, with Malaysia ($87.5M) and Indonesia ($69.2M) as top markets. Google Play accounted for 68% of revenue and 89% of 281.3 million downloads. First-mover advantage helped it surpass Honor of Kings outside China.

Craig Chapple·Jan 3, 2020·3 min readRead article →
TikTokTikTok

TikTok Advertising Blog: Find Product Updates, Insights & Tips

TikTok For Business is courting new advertisers with a tiered credit promotion: spend $100/$500/$1,500 and receive equivalent ad credits, with the top tier adding 1:1 expert support. For ad ops decision-makers, the surrounding content underscores a strategic shift: marketers should embrace marketing mix modeling (MMM) rather than last-touch ROAS, leverage full-funnel AI automation, and use seasonal/industry playbooks (beauty, fashion, sports) to align creative with intent. Key takeaway: combine offer-based trial with longer-horizon measurement and structured content planning to maximize TikTok ad efficiency.

clicking here·Jul 24, 2026·4 min readRead article →
SensorTowerSensorTower

Mario Kart Tour Speeds to 90 Million Downloads in First Week to Become Nintendo's Fastest-Ever Mobile Game Launch

Mario Kart Tour achieved 90 million downloads in its first week, six times more than Nintendo's second-best launch. It ranks third in player spending with $12.7 million. Android led downloads (59.5%), while iOS dominated revenue (75.5%).

Mario Kart Tour·Oct 3, 2019·2 min readRead article →
SensorTowerSensorTower

Fate/Grand Order Surpasses $4 Billion After Becoming Japan’s Top Grossing Mobile Game of 2019

Fate/Grand Order surpassed $4 billion in lifetime player spending, with 81.5% from Japan. It generated $1 billion annually in 2018 and 2019, and became Japan's top-grossing mobile game in 2020.

Craig Chapple·Jan 26, 2020·2 min readRead article →

More from SensorTower