In April 2020, the top 10 English-language mental wellness apps generated nearly 10 million downloads, a 24.2% increase from January, as lockdowns began lifting. Calm led with 3.9 million downloads, up 31% from January. Headspace and Meditopia followed.
Relax: Master Your Destiny saw a 218x increase. In the US, top 10 apps had 4 million downloads, up 17.6%, with Calm at 1.6 million. In Great Britain, downloads rose 2.2% to 803,000.
The pandemic drove demand for meditation apps, but long-term habit formation remains uncertain.
TikTok had its best month in February 2020 with nearly 113 million downloads, 96% Y/Y growth. India led with 46.6M installs, followed by Brazil and US. Revenue hit $50.4M, up 784% Y/Y, mostly from China.
Contact tracing apps in 13 populous countries have about 9.3% adoption. Australia leads with 21.6%. Germany's app reached 10.4M downloads in a month. India has most total downloads at 127.6M.
Health & Fitness app downloads hit record 656M in Q2 2020, up 47% YoY. Strava saw 179% growth in May. Revenue reached $160.5M. Pandemic drove adoption as consumers sought home workouts.
TikTok faces potential U.S. ban, leading to a 361% surge in installs for competitors Triller, Zynn, Dubsmash, and Byte. TikTok's global installs declined 25% in July. Competitors capitalized on uncertainty, with Triller and Byte seeing massive week-over-week growth. The situation mirrors India's ban, where rivals like Snack Video and Likee gained traction. ByteDance's challenges create opportunities for other apps to grow audiences.
Analysis of 2022 World Cup mobile data reveals that the tournament's largest engagement window occurs early, with sports entertainment installs spiking 189% and sports news 204% on November 22. Engagement revolves around national team matches, with significant spikes from non-participating markets like China (+1,294% sports entertainment installs). For 2026, brands must adapt in real-time to shifting attention across matches and regions. Adjust's AI-powered attribution and analytics provide the visibility needed to capitalize on these global events.
TikTok surpasses 2 billion downloads globally, with India leading at 30.3%. Q1 2020 saw record 315 million installs amid COVID-19. User spending hits $456.7 million, 72.3% from China.
Signal saw 65,000 US installs after WeChat ban order, up 30% from prior period. QQ tripled installs to 15,000. Signal leads as WeChat alternative.
Netflix led streaming app downloads in July 2020 with 20.1 million installs, mainly from the US (15.2%) and Brazil (11.3%). YouTube followed with 18.7 million, led by the US (22.5%) and India (8%). Amazon Prime Video, YouTube Kids, and Twitch completed the top five. Data from Sensor Tower estimates App Store and Google Play downloads, excluding pre-installed apps and third-party stores.
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