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Introducing Instagram Reels

Aug 5, 2020·1 min read

Summary

Instagram announces the launch of Reels, a new feature that allows users to create and share short, entertaining videos. With Reels, you can record and edit 15 to 30-second multi-clip videos using audio, effects, and creative tools. This feature enables self-expression and entertainment, such as dancing or spreading messages.

Reels can be posted to Feed, and public accounts' reels are eligible for discovery in a dedicated Reels tab, potentially reaching a larger audience. For private accounts, reels are only visible to followers. This update aims to engage users and creators with a new content format.

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