MetaMeta

Introducing Instagram Reels

Aug 5, 2020·1 min read

Summary

Instagram announces the launch of Reels, a new feature that allows users to create and share short, entertaining videos. With Reels, you can record and edit 15 to 30-second multi-clip videos using audio, effects, and creative tools. This feature enables self-expression and entertainment, such as dancing or spreading messages.

Reels can be posted to Feed, and public accounts' reels are eligible for discovery in a dedicated Reels tab, potentially reaching a larger audience. For private accounts, reels are only visible to followers. This update aims to engage users and creators with a new content format.

You Might Also Like

MetaMeta

Meta Brand Building Summit: New Ways to Help Marketers Build Unforgettable Brands on Meta

Meta is launching Ads Super Burst for 3–24 hour, TV-like brand bursts with category exclusivity, Reach Planner planning, and guaranteed delivery; tests showed median 2.9-pt ad recall, 0.6-pt intent, 34M reach, and 14% of US online adults in a day. First Impression Ads are in early US testing with one brand per day for Feed's first ad slot. Reels Trending Ads adds 15 always-on topics, seasonal lineups, 5+ pt lifts in action intent and unaided awareness, and custom audience exclusions later. Aggregated View Time alpha measures cumulative weekly attention; five seconds over a week drove 32% more offline sales than one continuous five-second view.

Oct 15, 2026·6 min readRead article →
MetaMeta

Introducing Meta One plans for businesses

Meta is rolling out Meta One, a subscription service for businesses across Instagram, Facebook, and WhatsApp. Four bundle plans—Essential ($14.99), Advanced ($49.99), Expert ($149), and Max ($499)—unlock AI, advanced publishing, and audience/content insights beyond the free core experience. Key ad ops-relevant features include Meta Business Agent for automated WhatsApp responses, competitive and extended Instagram insights, custom Facebook audience insights, cross-app scheduling, links in organic posts/Reels, Instagram Link page, verified badges/channels, impersonation protection, and custom WhatsApp URLs. Decision-makers should evaluate plan mix by asset, AI response volume, analytics depth, and verification needs to improve credibility, response speed, and organic performance.

Sep 15, 2026·5 min readRead article →
MetaMeta

Advertising Week New York 2026: New AI Capabilities to Guide Campaigns and Reach Customers

Meta’s Advertising Week New York updates center on AI-driven campaign automation and faster creative production. Ads Creative Studio is expanding with performance insights. Meta AI business assistant gains creative insights, deeper business memory, and agentic abilities to plan, create, optimize, and schedule tasks, with advertiser permissions and approvals. AI-enabled audience discovery arrives in Detailed Targeting, and Customer Lifecycle Strategy helps prioritize new customers. Generative AI video expands for static assets, catalog product video, and smart recommendations. Direct checkout tests launch in Meta Business Agent on Messenger, Meta AI, and Muse. For ad ops, these tools promise efficiency, but governance and testing remain critical.

Oct 6, 2026·5 min readRead article →
TikTokTikTok

TikTok Advertising Blog: Find Product Updates, Insights & Tips

TikTok for Business is promoting tiered first-30-day ad credit incentives for new self-serve SMB advertisers: spend $100 get $100, $500 get $500, or $1,500 get $1,500 plus 1-to-1 expert onboarding support, with a headline entry offer of 50% off first-month spend up to $200 and matching credits up to $6,000. Credits are applied within 7 days of hitting the highest threshold or after the 30-day accumulation window. Eligibility excludes agency, Business Center, and TikTok Shop accounts, and limits one ad account per new TikTok For Business account. For ad ops teams, these terms dictate budget pacing, account structure, and credit-expiry planning.

just paying·Sep 21, 2026·6 min readRead article →
TikTokTikTok

Most businesses underestimate how ready they are for TikTok | TikTok For Business Blog

TikTok's UK/Europe scale (30M+ UK, 200M+ EU) and content graph make category objections obsolete. For ad ops, success comes from relevance, not trends: proof-led demos, explainers, reviews, and problem-solving content can reach high-intent audiences without a large follower base. Case studies show material performance: Toyota CPA -38%, BCP 10x registrations, Randstad 2.81% CTR/17M impressions, Prep Kitchen +44% conversion and +374% orders with Smart+, PureGym CPA -77%, HydroClean cost per conversation -74%. Action: test utility/creator content, use Smart+ for scaled creative testing, layer TopView on trusted content, and target niche communities rather than broad reach.

Dan Madden UKI Independent·Oct 7, 2026·7 min readRead article →
TikTokTikTok

TikTok Advertising Blog: Find Product Updates, Insights & Tips

This TikTok for Business landing page promotes a limited-period new-advertiser incentive program offering up to USD 6,000 in matched ad credits. Three self-serve tiers are presented: 50% off first 30-day spend (up to $200), dollar-for-dollar match up to $500, and match up to $6,000. A separate headline offer advertises Spend $100/Get $100, Spend $500/Get $500, and Spend $1,500/Get $1,500 plus 1-to-1 expert onboarding support. Registration requires email or phone sign-up with 2-step verification. Eligibility is restricted to new SMB self-serve accounts, excluding agency, Business Center, and TikTok Shop accounts; credits post within 7 days of hitting the highest threshold or after the 30-day window.

Dan Madden·Oct 7, 2026·3 min readRead article →
MetaMeta

Creative diversification at scale: how Nest builds for the way Meta technologies work now

Meta’s delivery system increasingly rewards creative diversity, making varied, platform-native assets a performance lever. Nest Commerce’s AI Creative turns one brief into multiple variants, blending manual guidelines with automated iteration. In Q1 2026, seven UK brands in health, food/beverage, and home/lifestyle ran the approach via Advantage+, Reels and Stories. Results: 68% of spend on video vs 38% benchmark; 93% vertical-first adoption; creative health above agency and industry benchmarks. AI creative scaled to 40% of spend drove 70% revenue growth and 20% higher CVR; one health brand saw 57% spend share with 5% lower cost/result and 17% higher CVR. Takeaway: prioritize diverse 9:16 video and AI-assisted iteration.

Will Ashton·Oct 19, 2026·3 min readRead article →
MetaMeta

Meet the 2026 Meta Agency Award Winners

Meta's 2026 award winners show ad ops teams winning with automation, first-party signals, and creator/business messaging. Dior used Moment Maker plus Reminder Ads to scale a livestream, then Lead Ads, driving 267% more reminder signups at 24% lower cost. Its holiday rebuild consolidated campaigns into Advantage+ Shopping with CRM data, lifting ROAS 59% and cutting CPA 41%. Feastables used creative testing to find clean-label messaging, yielding a 23.9-point ad recall lift. American Eagle scaled organic creator posts via Partnership Ads; Boost Mobile used Click-to-WhatsApp plus incrementality testing; Winn-Dixie fed store conversions via Conversions API; NAR tested Advantage+ Audience; Compartés scaled with Advantage suite. Let data pick winners, then scale when efficiency holds.

Sep 21, 2026·9 min readRead article →

More from Meta