To maximize Business Suite, link your Facebook and Instagram business accounts. Use the home screen to view critical alerts, messages, and comments across both platforms. Schedule feed posts for both Facebook and Instagram at optimal times.
Navigate to Insights to analyze reach, engagement, and post performance. Boost posts or create ads to grow your audience. Access Business Suite via desktop at business.facebook.com or download the mobile app from app stores.
Apple's iOS 14 policy forces apps to show a prompt discouraging tracking, harming personalized ads crucial for small businesses. Facebook argues it's profit-driven, exempts Apple's own ads. This may force free services to charge, hurting small businesses and content creators.
Meta launches Business Agent, an AI tool enabling 24/7 customer responses via WhatsApp, Messenger, and Instagram. Set up in minutes, it handles FAQs, product recommendations, appointments, and sales. Over 1 million businesses already use it. A new platform allows integration with Shopify/Zendesk for enterprise customization. Future expansions include search discovery and agent-driven daily operations. Free initially, transitioning to paid subscriptions.
Analysis of 2022 World Cup mobile data reveals that the tournament's largest engagement window occurs early, with sports entertainment installs spiking 189% and sports news 204% on November 22. Engagement revolves around national team matches, with significant spikes from non-participating markets like China (+1,294% sports entertainment installs). For 2026, brands must adapt in real-time to shifting attention across matches and regions. Adjust's AI-powered attribution and analytics provide the visibility needed to capitalize on these global events.
Email, SMS, and push are high-intent channels, but a structural gap between click and in-app action causes massive drop-off. CTRs of 30-40% often yield only 1-3% in-app conversion. The root cause is ESP link wrapping, which breaks deep link context and attribution. Fixing the handoff through proper deep linking can double purchase rates and unlock channel performance. Brands must treat the link as a continuation layer, not a redirect, and ensure context survives the transition.
Instagram messaging enables brands to increase sales and satisfaction. New Messenger API supports Instagram, allowing businesses to manage conversations, automate responses, and integrate with CRM for personalized service.
TikTok and Salesforce expand partnership with integrations across Agentforce Sales, Marketing, Commerce, and Data 360. Key benefits: real-time lead syncing from TikTok Lead Gen ads into Salesforce CRM, automated product catalog sync for commerce campaigns, first-party data activation for targeting and lookalike audiences, and AI-powered workflows. This enables advertisers to streamline operations, improve conversion tracking, and turn TikTok discovery into measurable customer relationships.
AppsFlyer MCP connects Claude directly to live attribution data, replacing manual reporting and CSV exports. Gaming teams catch budget anomalies overnight, finance teams compress multi-hour analysis into minutes, and e-commerce teams close the gap between measurement and spend decisions. Setup takes under 60 seconds, enabling real-time queries on channels, cohorts, and ROAS. The key insight is that AI-powered analysis requires live data connections, not stale exports.
Insights from Business Suite and Commerce Manager help optimize social media content and shop performance. Courses cover metrics, trends, and audience understanding for better business results on Facebook and Instagram.
LABX Clinic, a leading Thai beauty chain, uses Meta Business Agent on Messenger to handle 90% of leads. AI answers FAQs,...
Meta launches Business Agent, an AI tool enabling 24/7 customer responses via WhatsApp, Messenger, and Instagram. Set up...
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Threads Feed now supports third-party content block lists via DoubleVerify, IAS, Scope3, and Zefr. Over 99% of ad-adjace...
Meta's articles highlight best practices for Q5 marketing for mobile game developers, insights from 2024 Global Agency S...
The article argues that shifting search budgets to social platforms like Meta is justified. Key insights: Google's searc...