Advertising Technology Blog

This post analyzes pricing strategies for paid iOS apps in the top 50 of each App Store category, breaking down prices into 14 tiers. Categories like Education, Business, and Medical show diverse pricing, while Finance and Social Networking are dominated by free apps. Most expensive apps are in Medical, Navigation, and Travel. The data helps developers understand effective pricing for their category.

Remove bad keywords to free up space. Research new ones using Keyword Spy and Intelligent Suggestions. Optimize your keyword list using the Optimize Keywords tool. Finally, submit an app update to improve search rankings.

The Intelligent Keyword Suggestion Tool helps app developers find high-quality keywords for better App Store exposure. It uses seed keywords, weight values, and n-gram databases to generate related keywords.

Sensor Tower launches a Keyword Research Tool for app developers. It shows top 25 results, keyword traffic, difficulty scores, competitor details, and app metrics to help assess keyword competition and viability.

Facebook offers tools for Small Business Saturday success: call-to-action buttons, local insights, awareness ads, Page messaging, and saved replies to boost store visits and engagement.

Carousel ads allow up to five images or videos in a single ad on Facebook, Instagram, and Audience Network. They help tell stories, boost engagement, and drive sales. Key tips: use thumb-stopping visuals, imply continuation, maintain visual consistency, leverage copy, showcase brand identity, and include strong CTAs.

Facebook and Instagram commit to transparency, choice, and accountability for advertisers. They will provide more ad impression data, undergo MRC audit, expand third-party verification, and offer new video buying options: completed-view, two-second, and sound-on buying.

Local awareness ads now support multiple store locations, dynamic ad copy, and location-specific insights. Advertisers can target by store radius and view per-store reports. Local insights provide demographics and busy times near stores.

Businesses can now manage Facebook, Messenger, and Instagram communications in one place with a unified inbox. This saves time and provides customer profiles for personalized responses. The feature rolls out globally in Pages Manager app.

Facebook is updating metrics for clarity and accuracy, addressing bugs in Page Insights, video completions, and Instant Articles. It partners with third-party verifiers like Nielsen and plans a new Measurement Council. Communication will be via in-product updates, client teams, and a new Metrics FYI blog.

Product ads on Facebook help businesses promote multiple products across devices. They upload catalogs, target specific audiences, or let Facebook deliver relevant ads. Results show increased conversion and click-through rates.

Cheltenham horse racing festival starts this week. Marketers can engage fans on Facebook/Instagram. Infographic shows popular horses, jockeys, stats, and tips. Advice on targeting and creative helps achieve campaign goals.

TikTok offers beauty brands advertising solutions to engage audiences through authentic content. Incentives include free ad credits up to $6000 for new advertisers spending $100-$1500.

Facebook launches Blueprint education program with eLearning center, Learn How for small businesses, and a refreshed website to help marketers create better campaigns.

Facebook video views grew 50% from May to July 2014. Auto-play in News Feed reduces cost per view. Public view counts help discover popular videos. Mobile drives video growth, with 65% of views on mobile.

Facebook introduces automated captions for video ads. Captioned ads increase view time by 12%. New metrics include sound-on view percentage. Tips: capture attention quickly, design for sound off, and experiment.

TikTok's performance suite offers solutions for business goals. Use Traffic campaigns for website visitors, Lead Generation for leads, Web Conversions for sales, App Promotion for app actions, and Catalog Ads for e-commerce. Measure with Conversion Lift Studies.

European sports clubs achieved impressive results through targeted Facebook campaigns: SV Ajax gained 1,000+ members via segmented engagement; LHC Les Lions sold 340+ tickets with promo codes; Racing 92 earned 12X ROAS with immersive ads.

TikTok is enhancing its commerce solutions with new partnerships and AI features. The platform drives 1.8x more online and 2.6x more offline conversions. Key updates include Smart+ Catalog Ads for automated campaigns, GMV Max for TikTok Shop optimization, and an Instacart partnership for shoppable ads. Brands can leverage AI tools like Symphony for content creation. The article highlights a limited offer for new advertisers, with spending tiers offering ad credits and expert support.

Facebook Offers is redesigned for mobile, allowing advertisers to share discounts via ads or page posts. Users claim offers easily, save them to a bookmark, and redeem online or in-store. Unique offer codes are coming soon.