Toon Blast Rockets Past $1 Billion in Lifetime Revenue

Summary

Toon Blast, developed by Zynga's newly acquired studio Peak Games, has achieved a remarkable milestone of $1 billion in lifetime revenue, according to Sensor Tower estimates. Released in 2017 as a sequel to the successful Toy Blast (which has earned $820 million), Toon Blast has seen consistent revenue growth year over year. In the first half of 2020, amidst the COVID-19 pandemic, it generated over $205 million, a 12% increase year-over-year, marking its best first half ever.

The United States is the primary revenue source, contributing approximately $604 million (60%), followed by Japan and Great Britain. In terms of downloads, the game has accumulated over 113 million installs, with the US again leading at 36.5 million (32%), and Japan and Great Britain following. Zynga's $1.8 billion acquisition of Peak Games has proven highly valuable, boosting Zynga's revenue and strengthening its position in the casual games market.

Toon Blast's success serves as a benchmark for puzzle game design and operations, demonstrating the studio's ability to create hit after hit. The game's performance underscores Peak Games' critical role in Zynga's future growth and profitability.