Advertising Technology Blog

Write a press release with a strong headline, summary paragraph, body, quotes, and boilerplate. Distribute it for free or via paid sites, and pitch journalists personally. Tailor your story to current trends.

Surveys are effective for app market research. Google Forms is free and easy. SurveyMonkey offers advanced features. Wufoo provides notifications and payments. Keep questions under five for better responses.

Sensor Tower homepage now shows app ratings, grades, and scores like Sensor, Visibility, and Internationalization. Use it to evaluate your app or competitors, like Clash of Clans (A+) or Chase Mobile (C).

Use free tools like Hootsuite to schedule daily posts on Facebook, Twitter, and Google+. Provide valuable content to your target audience, not other developers. Avoid buying followers and instead use the follow-back method on Twitter to build an engaged audience.

A guide to iOS App Store Optimization covering eight components: keyword, title, screenshot, icon, description, pricing, review optimization, and localization. Includes tips for tracking keywords, A/B testing screenshots, and getting reviews.

To create a long-lasting app, focus on providing continuous content, room for future features, social interaction, quality over quantity, and solving real problems. These strategies help maintain user engagement and ensure app longevity, as seen with successful publishers who prioritize few high-quality apps.

In iOS App Store SEO, choosing between singular and plural keywords can significantly impact rankings. Plural versions often have lower difficulty and fewer competitors while maintaining similar traffic, offering an advantage for better visibility.

Mobile app analytics help track user behavior, measure engagement, and optimize app performance. Avoid vanity metrics; focus on retention and lifetime value. Popular tools include Flurry, Google Analytics, and Mixpanel.

This guide teaches beginners iOS App Store keyword optimization in 30 minutes. It covers brainstorming, relevance, research, choosing keywords based on difficulty scores, tracking, and testing. Emphasizes low-cost, long-term download gains.

The article compares the scientific method to app store optimization (ASO), guiding developers to improve search rankings through systematic experimentation. It emphasizes asking specific questions, forming hypotheses, researching keywords, testing via app updates, and analyzing results. By iterating this process, developers can replicate success and make data-driven decisions. The approach parallels Galileo's methods, encouraging continuous improvement in ASO and beyond.

The Review Analysis module mines app reviews for keywords, highlighting trends and sentiment. It helps find new, relevant keywords easily, such as 'elixir', with low competition and high traffic. Testing is crucial to optimize keyword lists for better visibility and downloads.

Prototyping tools like Prototyping on Paper, Prototypes, Mockabilly, Interface 2, Blueprint, AppCooker, and AppGyver enable rapid app prototyping from sketches or mockups, facilitating early user feedback without coding.

Sensor Tower lets you invite team members to access specific apps without sharing passwords. Invite via email, they log in independently, and you can remove them anytime. It streamlines collaboration and account management.

iOS push notifications boost user retention. Implement via services like AppsFire, PushWoosh, or Urban Airship. Start with one notification, gauge response, then add more. Tailor to app type: games can notify events; utility apps can welcome and remind.

Sensor Tower adds Android features. View Google Play Top Charts and app profiles. Beta Android ASO modules track keyword ranks. Example shows Clash of Clans data. Company works on improvements.

App categorization, though less crucial than keywords or icons, aids discoverability. Choose relevant categories, favor less competitive ones using leaderboards. Always align with Apple's definitions to avoid rejection.

This guide explains how to use Sensor Tower's Keyword Rankings feature for App Store Optimization. It covers adding apps, tracking keywords, interpreting ranking data, and managing keywords to improve app visibility.

A blog can boost organic traffic for your app, but requires time and relevance. Pre-load posts, know your audience, post regularly, use social media, and test promotions.

The Publisher Leaderboard ranks top app publishers by Estimated Publisher Worth, based on a proprietary algorithm considering user estimates, activity, international reach, and secret sauce. It shows publisher worth and top five apps, accessible via dropdown menu. This tool helps track successful publishers and learn strategies to improve app success.

This post analyzes pricing strategies for paid iOS apps in the top 50 of each App Store category, breaking down prices into 14 tiers. Categories like Education, Business, and Medical show diverse pricing, while Finance and Social Networking are dominated by free apps. Most expensive apps are in Medical, Navigation, and Travel. The data helps developers understand effective pricing for their category.