SensorTowerState of App Engagement 2021: Average Monthly Active Users of the World's Top 500 Apps Surpassed 90 Million in Q2
Summary
Sensor Tower's State of App Engagement 2021 report shows top 500 apps globally averaged 91.7 million MAU in Q2 2021, up 8.4% Y/Y, approaching 100 million. Business apps had the highest CAGR at 42% since Q1 2018, driven by remote work. Consumers spent nearly 30 minutes daily in top entertainment apps, while social networking saw shorter sessions.
Among mobile games, shooter games averaged 7.6 million DAU, led by battle royale titles, though regulatory risks in China may affect PUBG Mobile.
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