AppsFlyerApp engagement and user retention: The definitive guide
App engagement is the cornerstone of successful mobile apps, driving customer loyalty and lifetime value. Key metrics include sessions, retention, active users, DAU/MAU ratio, and churn. Effective onboarding can boost retention by 50%.
Personalization and multi-channel communication (push notifications, in-app messages, email, deep linking) are essential. Properly used push notifications offer genuine value; in-app messages increase retention from 49% to 74% when personalized. Monetization relies on data analysis, surveys, free trials, and incentivization.
Re-engagement strategies include segmented push notifications and reaching out to uninstalled users. Continuous optimization based on user feedback and data is crucial for a bullet-proof engagement strategy.
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AppsFlyerCHAPTER 1. Intro to ROX – and how it links to premium customer experience
ROX measures financial impact of customer experiences on campaigns, focusing on contextualized, personalized, and frictionless CX to boost engagement and LTV.
AppsFlyerInside SKAN: Data & learnings from Apple’s SKAdNetwork
SKAdNetwork reveals advertiser-publisher connections, showing Social and Gaming apps drive 92% of paid installs. Privacy thresholds cause conversion value nulls, impacting optimization. Advertisers must adapt campaign structures to overcome NOI decline and leverage limited data for LTV predictions.
AppsFlyerThe consumer mobile landscape in the Nordics
The Nordics have high mobile usage, with increased app installs during the pandemic. Women dominate mobile gaming but men spend more. Poor UX and privacy concerns remain, though users welcome iOS 14 changes. Marketers should measure, invest in mobile, prioritize UX, and build trust.
AppsFlyerStrong open rates, weak app revenue: your email campaign isn’t broken. Your links are.
Email, SMS, and push are high-intent channels, but a structural gap between click and in-app action causes massive drop-off. CTRs of 30-40% often yield only 1-3% in-app conversion. The root cause is ESP link wrapping, which breaks deep link context and attribution. Fixing the handoff through proper deep linking can double purchase rates and unlock channel performance. Brands must treat the link as a continuation layer, not a redirect, and ensure context survives the transition.
AppsFlyerMedia buying on autopilot: the ultimate guide to programmatic advertising
Programmatic advertising automates media buying using AI, enabling real-time ad sales and personalized targeting. It spans channels like display, video, and social, offering efficiency and lower costs.
AppsFlyerMind the gap – bridging the divide between high ATT opt-in and low IDFA collection rates
Despite high ATT opt-in rates near 50%, IDFA collection lags because 55% of apps haven't deployed the prompt. Over 30% of iOS devices are restricted or ex-LAT, limiting measurement. Deploying ATT can double consent rates to 24%, improving attribution and ROI.
AdjustFIFA World Cup 2026 mobile app trends for marketers | Adjust
Analysis of 2022 World Cup mobile data reveals that the tournament's largest engagement window occurs early, with sports entertainment installs spiking 189% and sports news 204% on November 22. Engagement revolves around national team matches, with significant spikes from non-participating markets like China (+1,294% sports entertainment installs). For 2026, brands must adapt in real-time to shifting attention across matches and regions. Adjust's AI-powered attribution and analytics provide the visibility needed to capitalize on these global events.
AppsFlyerOneLink API 2.0: The new deep linking infrastructure built for growth and scale
OneLink API 2.0 turns deep link creation into scalable infrastructure, addressing the surge in owned-media conversions (67% growth) and web-to-app journeys (250%+). It adds programmatic QR generation, custom TTL controls, and an upgraded developer experience. For ad ops decision-makers, this means automating personalized links across channels, improving conversion rates, and enabling measurable offline-to-app acquisition—without manual overhead or separate vendors.
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