Advertising Technology Blog

Frequency planning is crucial for campaign impact. Ad recall lift slows after 1/week cap, while purchase intent requires up to 2/week. Low frequency sacrifices up to 20% of potential brand lift. Market, message, media factors influence optimal frequency.

In Q1 2016, top 1% of U.S. App Store publishers with paid/IAP apps generated 94% of revenue ($1.34B) and 70% of downloads (966M). This highlights extreme concentration and discoverability challenges.

Creative elements like showcasing products, including conversations and brand links, and concise messaging maximize mobile feed video ad value. Strong ad recall correlates with these features, as per a study of 850+ video ads.

In the Facebook Pub in Pub series, Instagram creators share diverse ad approaches. Episode one features Brock Davis, who emphasizes human connection and finding ideas everywhere.

Sensor Tower's Category Rankings module now supports multi-country view, easy competitor addition, and CSV export for enhanced ASO analysis.

Mobile offers brands unique engagement via Facebook and Instagram. Video creates emotional connections. Key factors: discovery mindset, relevance, thumb-stopping creative.

Our Store Intelligence platform provides estimated app downloads and revenue data, helping marketers understand Top Chart performance and feature update impact. It offers filters for store, date, device, category, and country, and includes publisher and app comparison modules.

The article highlights lesser-known Android app optimization tips, including deep linking, Google Sign-In installs, personalization with Google+, expanding to Android Wear, TV, and Education, using intents, replying to reviews, and monitoring developer channels.

A list of 10 mobile apps helps streamline app marketing. Hootsuite manages social media, Feedly keeps up with news, Blogpad Pro handles blogging, Pixlr Express edits images, Quora connects with audience, Evernote and Dropbox store files, Google Analytics tracks metrics, Asana and Trello manage projects. These tools improve productivity for app publishers.

Google Play added new categories, creating low-competition ranking opportunities. iOS 8 similarly expanded App Store subcategories, though some are poorly organized with errors like Zumba in Yoga. This list helps target less competitive subcategories for better ASO.

The article announces a new translation feature for app reviews in the Review Analysis module. Users can now translate reviews into several languages, making it easier to understand feedback from different regions. This helps discover keywords, features, and bugs. The feature is available for Apple App Store and Google Play in supported countries, with expansion planned. Review Analysis is an Enterprise-only feature.

Using a target keyword five times in Google Play descriptions can improve rankings. Examples show keywords like 'sweet' used five times yielded top results, while 'farm' used seven times did not harm rankings.

App name optimization for ASO involves balancing branding with keyword inclusion. Keep names short, use up to three top keywords, and target difficult keywords for better ranking. Avoid spammy keyword stuffing to prevent rejection.

Android dominates tablet sales with 61.9% market share in 2013. However, fragmentation across 4,000 devices and versions challenges testing. Focus on popular platform versions (ICS+), screen resolutions, and manufacturers like Samsung to reduce testing scope.

Before building an app, research market demand by checking top charts for similar apps. Create a landing page with email opt-in to gauge interest, drive traffic, and test features. If you hit your target sign-ups, proceed; otherwise, scrap the idea.

Supercell's Boom Beach demonstrates the power of localization. After launching in Canada and Australia, they translated the game into Japanese, resulting in a significant ranking boost. For example, Top Grossing rank jumped from #348 to between 60-70, estimating 4-5X revenue increase. Reviews also increased, and the Free Games chart saw a 185-place rise. This case shows localization can dramatically improve downloads, rankings, and revenue.

Screenshot orientation matters for App Store Optimization. On iPhone, portrait screenshots are better as they default correctly and allow easy scanning. Landscape works best on iPad, where they look more impressive. However, desktop iTunes defaults to portrait iPhone sizes, so landscape may appear cut off. Experimentation is key, like using portrait on iPad to show more screenshots. Analyze competitors via App Profile Pages to see their strategies.

This article explains the technical process of associating iOS and Android apps across stores using name comparison, bigram search, and perceptual hashing of icons to ensure accurate matching.

Monetization is crucial for app success. Balance ad frequency with user experience, use native ads, test different strategies per store, avoid banners, shorten ad funnels, and consider subscription or donation models.

A curated list of top blog posts covering keyword optimization, pricing, design, localization, and marketing strategies for iOS and Android apps, helping developers improve rankings and downloads.