U.S. Consumers Used an Average of 46 Apps Each Month in the First Half of 2021

Summary

In H1 2021, U.S. smartphone users interacted with about 46 apps per month, returning nearly to pre-pandemic levels. However, the app categories used shifted significantly.

Business apps grew 55% from Q2 2019 to Q2 2021, driven by remote work. Medical and Finance apps also surged, up 53% and 36% respectively. Meanwhile, mobile games' share of apps used declined to 33% in June 2021, down from 36% in June 2019 and 37% in June 2020.

Despite this, games remain the largest category. The pandemic accelerated adoption of diverse app categories, potentially permanently.