Setting up your first TikTok campaign | TikTok For Business Blog

Summary

Setting up your first TikTok campaign involves choosing an objective from three categories: Awareness (Reach), Consideration (Traffic, App Installs, Video Views, Lead Generation), or Conversion. Then set a campaign budget: Daily (min $50), Lifetime (min $50 x delivery days), or No Limit for flexibility. At the ad group level, select delivery type (Standard for gradual delivery or Accelerated for speed) and bidding strategy (Lowest Cost for maximum results, Bid Cap for a max cost per result, or Cost Cap for an average cost).

Tips: start with No Limit at campaign level, use Daily budget at ad group level, and optimize with experience.