Japan Leads Mobile App Spending Per Capita in 2021, Climbing 18% Over 2020 to Nearly $150

Summary

Japan maintained the highest per capita spending on mobile devices in 2020 and continued through Q1-Q3 2021, averaging $149, up 18% year-over-year. Among the top 10 highest grossing markets (excluding China), total consumer spending grew 22% YoY to $65.4 billion. The US led overall spending at $30.1 billion, followed by Japan at $18.6 billion.

Thailand experienced the largest per capita spending growth, increasing 33% to $12, while Germany showed the smallest slowdown in growth. Overall spending normalized after pandemic-era surges but remained strong. The data suggests user behavior is returning to pre-2020 norms, with Japan's per capita spending still robust.