Summary
Instagram is launching new branded content features to help creators monetize and brands drive outcomes. Creators can add preferred brands to be discovered, and a dedicated partnership message folder in DMs ensures opportunities aren't missed. Brands can use data and filters to find and shortlist creators.
New investments enable branded content Reels ads, account permissions for ad creation, and creator-boosted branded content. Additionally, affiliate creators can now add a digital storefront to their profile, earning commissions on purchases. These tools aim to support creator income through partnerships, ads, audience support, and bonuses.
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