Summary
After successful testing in select countries, Instagram has launched Reels ads globally. Reels is presented as the best place on Instagram to reach non-followers and a global stage for brand discovery. The ads are full-screen and vertical, similar to Stories ads, appearing between individual Reels.
They loop and can be up to 30 seconds, with users able to comment, like, view, save, and share them. Reels ads appear in the Reels tab, Explore, and feed, where users enter a vertical-scrolling viewer. Instagram's COO sees Reels as a natural fit for ads, helping brands of all sizes leverage this creative format in an entertaining environment.
You Might Also Like
TikTokTikTok Advertising Blog: Find Product Updates, Insights & Tips
TikTok For Business is courting new advertisers with a tiered credit promotion: spend $100/$500/$1,500 and receive equivalent ad credits, with the top tier adding 1:1 expert support. For ad ops decision-makers, the surrounding content underscores a strategic shift: marketers should embrace marketing mix modeling (MMM) rather than last-touch ROAS, leverage full-funnel AI automation, and use seasonal/industry playbooks (beauty, fashion, sports) to align creative with intent. Key takeaway: combine offer-based trial with longer-horizon measurement and structured content planning to maximize TikTok ad efficiency.
TikTokTikTok Advertising Blog: Find Product Updates, Insights & Tips
TikTok is offering new advertisers up to $6,000 in ad credits through a tiered spend incentive ($100/$500/$1500) that includes 1-to-1 expert support at the top tier. However, eligibility is restricted to new SMB self-serve accounts, and credits expire. Alongside the offer, TikTok has rolled out several ad tech innovations—Symphony AI creative suite, Streaming Ads, Agentic Hub, Market Scope, and new MMM data—that provide actionable opportunities for testing and scaling performance. Ad ops teams should review eligibility criteria carefully and consider leveraging these tools to maximize ROI during the promotional window.
AppsFlyerMobile measurement & marketing analytics for Shopping apps – The complete guide
Mobile shopping apps drive 3x higher conversion than mobile web. Granular measurement, deep linking, fraud protection, and re-engagement are key. Personalization and privacy compliance balance is crucial for success.
TikTokTikTok Advertising Blog: Find Product Updates, Insights & Tips
TikTok for Business is rapidly expanding its ad tech stack with AI-powered creative tools, new ad formats, and enhanced measurement. Key updates include the Symphony creative suite with Dreamina Seedance 2.5, the Agentic Hub for AI-managed campaigns, Streaming Ads for subscription growth, and GMV Max for TikTok Shop ROI. New analytics via Market Scope and the Attribution Portfolio promise deeper audience insights and full-funnel measurement. Salesforce CRM integration streamlines lead transfer. A limited-time offer provides up to $1500 in ad credits for new advertisers, incentivizing adoption of these advanced solutions.
MetaSmall to Scale: How ROBINMAY Used Reels to Unlock a New Audience and a New Market
ROBINMAY used Reels and AI optimization to expand from women to men without rebranding. Meta's Opportunity Score identified Reels as an untapped lever. By repurposing existing assets into short-form video, they reached male shoppers cheaply and effectively. The approach scaled to cross-border expansion, proving that changing format, not identity, unlocks new audiences. For ad ops: let AI surface gaps, invest in versatile creatives, and build repeatable systems.
TikTokKantar finds ads on TikTok are seen as more inspiring, trendsetting and enjoyable than on other platforms | TikTok For Business Blog
Ads on TikTok are perceived as more inspiring, trendsetting, and enjoyable than on other platforms. Kantar study shows 72% find ads inspiring, 67% attention-grabbing, and 72% prefer TopView format. TikTok ads achieve 10% higher receptivity.
TikTokBranded Effect: Place your brand center stage | TikTok For Business Blog
TikTok introduces Effect House Branded Effects, enabling brands to collaborate with creators for custom AR effects, enhancing storytelling and engagement through interactive, targeted campaigns.
MetaApple’s iOS 14 Changes Are Almost Here: How to Finish Preparing and What’s Changing
Facebook changes due to iOS 14.5 include restricted measurement, limited campaigns (9 per app, 8 web events per domain), and need for SDK updates. Advertisers must act to avoid disruption.
More from Meta
Game Changers: Why the fastest-growing audience in sports lives across Meta technologies
Women's sports is a $3B opportunity growing 4.5x faster than men's, with a social-first, always-on fanbase on Meta. For ...
Holiday measurement strategies
Ad ops decision-makers need proof that ad spend drives sales that wouldn't have happened organically. Conversion Lift st...
Performance Spotlight: How Laura Geller Turned Creative Volume and AI Into a Competitive Edge
Will Frank of Laura Geller describes their Meta ad account as an ecosystem where creative, media, offers, and channels i...
Win over shoppers with ad formats they’re engaging with
86% of holiday shoppers use social media for inspiration, and 64% of Instagram product discoverers are likely to buy. Th...
Get your holiday ads in front of high-intent shoppers
For ad ops decision-makers, the key insight is that holiday shoppers no longer follow a single path to purchase; they en...
Performance Spotlight: What Your CFO Actually Wants to Hear About Marketing with Common Thread Collective
Marketers must shift from ROAS to incrementality and contribution dollars to win CFO trust. Finance cares about actual P...