Apple’s iOS 14 Changes Are Almost Here: How to Finish Preparing and What’s Changing

Summary

Following iOS 14.5 release, Facebook implements new advertiser experiences with Apple's SKAdNetwork and Aggregated Event Measurement, restricting, aggregating, and delaying reporting. App advertisers must update to SDK 8.0+, use one ad account per app, with maximum nine campaigns and five ad sets per campaign. Web event advertisers must verify domains and prioritize up to eight events.

Failure to act may result in inability to create iOS 14.5+ campaigns, limited optimization, and performance decline. Facebook provides tools like Resource Center and Ads Ecosystem Hub to help. Measurement changes include removal of 28-day click-through and view-through windows, no demographic breakdowns, and no Data-Driven Attribution for iOS 14 app campaigns.

Facebook invests in privacy-enhancing technologies like federated learning and aggregated events measurement.