Riot Games' mobile titles—League of Legends: Wild Rift, Legends of Runeterra, and Teamfight Tactics—have collectively surpassed $100 million in player spending from the App Store and Google Play, according to Sensor Tower. Teamfight Tactics, released in March 2020, has generated 15 million downloads and $27.5 million. Legends of Runeterra, launched globally in April 2020, has nearly 13 million installs and $16.2 million.
League of Legends: Wild Rift, a MOBA based on the PC hit, debuted in October 2020 and has been rolled out globally, amassing 46.3 million downloads and $64.7 million, accounting for about 60% of Riot's mobile revenue. In Q2 2021, the three games generated a combined $36.5 million, up over 50% from Q1 and 3.4 times year-over-year. The US is the top revenue source with $28 million (26%), followed by South Korea at 22% and Brazil at 6.5%.
Google Play contributes 59.4% of revenue ($63.4 million), while the App Store accounts for 40.6% ($44 million). For downloads, Brazil leads with 7.4 million (10%), South Korea at 9.6%, and the US at 8.3%. Google Play also dominates downloads with 65% (48.3 million).
Riot plans to expand mobile presence with Wild Rift launching in China and a mobile version of Valorant.
In the U.S., the top 100 mobile games accounted for 64.4% of player spending in 2020, down from 2017 but revenue grew 35% YoY to $14.4B due to COVID-19. Lower tiers saw faster growth, increasing their share. Globally, top 100 games held 53.5% of spending, up slightly from 2019 but down from 2017. Top 10 worldwide grew 34% to $13.7B, with 17.2% share. The market is expanding for all tiers, especially outside the top 100 in the U.S.
India's mobile app market hit record revenue of $345M in Q2 2026, with non-gaming up 50% YoY. For ad ops, key opportunities lie in short drama apps (Story TV tripled ad spend), AI subscriptions, and ad-supported games like arrow puzzles, which generate over 11% of global ad revenue from India. Gaming revenue grew 10% YoY, outperforming global decline. Hypercasual game ad revenue rose 180% QoQ. India is transitioning from an acquisition market to a monetization powerhouse, offering scalable ad inventory across entertainment, local commerce, and casual gaming.
The Nordics have high mobile usage, with increased app installs during the pandemic. Women dominate mobile gaming but men spend more. Poor UX and privacy concerns remain, though users welcome iOS 14 changes. Marketers should measure, invest in mobile, prioritize UX, and build trust.
August mobile gaming saw stable revenue at $6.57B and downloads at 3.76B. Honor of Kings led revenue through major events, while Tencent titles accounted for 5 of top revenue growth spots, driven by China. Download trends highlighted open-world crime games (Gangstar Mirage City), ASMR unboxing (Mystery Dumpling), and casual vehicle titles, with high growth in India, Brazil, and Turkey. For ad ops, seasonal events, limited-time cosmetics, and localized partnerships are key to engagement; emerging genres and fast-growth markets present new user acquisition opportunities. Live-ops pacing is critical for monetization.
App Clips are lightweight iOS app extensions under 15MB for instant actions like ordering or paying without full installation. They reduce friction, use QR/NFC triggers, and support Apple Pay and Sign in with Apple.
Japan's mobile gaming market remains a revenue powerhouse, generating over $10B in IAPs in the past year despite a slight decline. Downloads are down, but engagement is stable, indicating a mature, high-value audience. Gaming ranks third in Japan's digital ad spend, with the ad market at record highs. Ad ops teams should align with major events and new releases for monetization spikes, balance casual puzzle UAC for volume with strategy/RPG for LTV, and consider cross-platform campaigns.
Mobile shopping apps drive 3x higher conversion than mobile web. Granular measurement, deep linking, fraud protection, and re-engagement are key. Personalization and privacy compliance balance is crucial for success.
SKAdNetwork reveals advertiser-publisher connections, showing Social and Gaming apps drive 92% of paid installs. Privacy thresholds cause conversion value nulls, impacting optimization. Advertisers must adapt campaign structures to overcome NOI decline and leverage limited data for LTV predictions.
August mobile gaming saw stable revenue at $6.57B and downloads at 3.76B. Honor of Kings led revenue through major event...
Japan's mobile gaming market remains a revenue powerhouse, generating over $10B in IAPs in the past year despite a sligh...
The Hair Care retail media landscape is highly fragmented: no brand holds more than 12% of category impressions, and 248...
US retail media impressions fell 17% in H1 '26, yet specialized home improvement networks grew sharply (Lowe's +151%, Ho...
Sensor Tower's new Web Insights reports—Web Overlap, Path Journey, Conversion Rate, and Search Keywords—give ad ops deci...
Snack Foods dominated retail media's food category in 1H 2026, accounting for a third of impressions. Leading advertiser...