Riot Games' mobile titles—League of Legends: Wild Rift, Legends of Runeterra, and Teamfight Tactics—have collectively surpassed $100 million in player spending from the App Store and Google Play, according to Sensor Tower. Teamfight Tactics, released in March 2020, has generated 15 million downloads and $27.5 million. Legends of Runeterra, launched globally in April 2020, has nearly 13 million installs and $16.2 million.
League of Legends: Wild Rift, a MOBA based on the PC hit, debuted in October 2020 and has been rolled out globally, amassing 46.3 million downloads and $64.7 million, accounting for about 60% of Riot's mobile revenue. In Q2 2021, the three games generated a combined $36.5 million, up over 50% from Q1 and 3.4 times year-over-year. The US is the top revenue source with $28 million (26%), followed by South Korea at 22% and Brazil at 6.5%.
Google Play contributes 59.4% of revenue ($63.4 million), while the App Store accounts for 40.6% ($44 million). For downloads, Brazil leads with 7.4 million (10%), South Korea at 9.6%, and the US at 8.3%. Google Play also dominates downloads with 65% (48.3 million).
Riot plans to expand mobile presence with Wild Rift launching in China and a mobile version of Valorant.
In the U.S., the top 100 mobile games accounted for 64.4% of player spending in 2020, down from 2017 but revenue grew 35% YoY to $14.4B due to COVID-19. Lower tiers saw faster growth, increasing their share. Globally, top 100 games held 53.5% of spending, up slightly from 2019 but down from 2017. Top 10 worldwide grew 34% to $13.7B, with 17.2% share. The market is expanding for all tiers, especially outside the top 100 in the U.S.
The Nordics have high mobile usage, with increased app installs during the pandemic. Women dominate mobile gaming but men spend more. Poor UX and privacy concerns remain, though users welcome iOS 14 changes. Marketers should measure, invest in mobile, prioritize UX, and build trust.
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Cross-platform measurement resolves the common problem of fragmented, device-level reporting that inflates ROAS and misallocates budgets. By unifying customer identity across web, mobile, CTV, and other surfaces, marketers gain a single view of LTV and attribution. AppsFlyer provides this via CUID stitching and Product Line grouping, enabling real-time, deduplicated insights without manual BI work. Key benefits include accurate cross-platform ROAS, elimination of duplicate attribution, and reliable data for AI-driven optimization.
Whiteout Survival led global mobile game revenue in June 2026, driven by strategic live-ops events. Key revenue drivers include themed updates, IP collaborations (e.g., MONOPOLY GO! with Simpsons), and real-world sports tie-ins (FIFA World Cup). Downloads were led by ROBLOX and Free Fire, with directional puzzle games gaining traction. For ad ops, targeting during event-driven spikes and leveraging cultural moments can optimize campaign performance. Note that third-party Android data is excluded.
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