Advertising Technology Blog
Curated technical insights from leading advertising companies including Google, Meta, TikTok, AppLovin, Liftoff, Appsflyer, Unity, Adjust and more
Thinking thematically
Mercedes-Benz launched GLA compact SUV with a cross-platform ad campaign on Facebook and Instagram, using neat and packed themes to boost awareness and drive website visits.
TikTok Ad Efficiency: New Yotta MMM Data | TikTok For Business Blog
TikTok's meta-analysis of 11 MMM projects in Poland (2022-2025) reveals it delivers 28% higher ROI than TV on average. For ad ops leaders, budget allocation is critical: campaigns allocating over 1% of total media spend see ROI index +23 points, while exceeding 20% of social budget adds +33 points. Platform-native creative boosts ROI by 48 points versus repurposed assets. Maintaining consistent weekly spend—ideally 31% above current levels—raises ROI by 7%. To maximize performance, treat TikTok as a scalable core channel, invest in native creative, align execution to specific KPIs, and sustain continuous weekly investment.
TikTok For Business
TikTok For Business offers limited-time ad credits: spend $100 get $100, spend $500 get $500, spend $1500 get $1500 plus 1-to-1 expert support. New advertisers with self-serve SMB accounts are eligible, excluding agency or TikTok Shop accounts. Credits apply within 7 days after the highest tier or 30-day period, expire by 2023/12/31.
TikTok For Business
This article presents a limited-time TikTok Ads promotion for new advertisers: spending $100, $500, or $1500 within 30 days earns matching ad credits, with the top tier adding 1-to-1 expert support. Eligibility is restricted to self-serve SMB accounts, excluding agency-created, TikTok Shop, or multiple accounts under one TikTok For Business profile. Credits are applied within 7 days after meeting the highest threshold or the 30-day period, expire by December 31, 2023, and require full policy compliance. For ad ops decision-makers, the key takeaway is to strategically time and size initial ad spend to maximize credit value, while ensuring account setup aligns with eligibility criteria.
TikTok For Business
TikTok's limited-period offer provides new self-serve SMB advertisers with matching ad credits up to $1,500 based on spend thresholds: $100→$100, $500→$500, $1,500→$1,500 plus 1-to-1 expert support. Only one new ad account per TikTok For Business account qualifies; agency-created, TikTok Shop, and existing accounts are excluded. Credits are applied within 7 days after hitting the highest threshold or the 30-day spend window, and unused credits expire Dec 31, 2023. This is a low-risk entry point for SMBs, but requires careful campaign pacing and compliance with TikTok's policies.
TikTok For Business
TikTok offers new advertisers a limited-time deal: spend $100 get $100, spend $500 get $500, or spend $1500 get $1500 plus 1-to-1 expert support. Terms apply.
TikTok For Business
TikTok For Business offers a limited-time promotion for new advertisers: spend $100 get $100, spend $500 get $500, or spend $1500 get $1500 plus 1-to-1 expert support. Credits expire by 2023/12/31. Eligibility requires a self-serve SMB account.
TikTok For Business
TikTok for Business offers new advertisers a limited-time deal: spend $100–$1500 within 30 days, get matching ad credits plus expert support for the highest tier. Terms and conditions apply.
TikTok For Business
TikTok offers a limited-time promotion for new advertisers: spend $100 to $1500 and receive matching credits plus expert support. Credits apply within 7 days post-qualification and expire by 2023/12/31.
TikTok One Content Suite: Find & Amplify The Best UGC | TikTok For Business Blog
TikTok's Content Suite introduces AI Search, Projects, and Creators to streamline UGC discovery and activation. AI Search uses natural language inputs to filter and rank brand-relevant videos, reducing manual review. Projects enables automated creator briefs, while Creators centralizes relationships. These tools aim to accelerate campaign execution by connecting existing UGC with advertisers, leveraging TikTok's performance insights. Additionally, a limited-time ad credit offer incentivizes new SMB advertisers with up to $6000 in credits based on spend tiers.
TikTok Promote Now Brings Best of Mobile and Desktop Experience | TikTok For Business Blog
TikTok Promote helps small businesses boost content easily. Integrated with Ads Manager, it offers mobile-friendly ad solutions, lower-funnel goals like web conversions, and insights to refine campaigns. Getting started is simple.
TikTok World 2023: Commerce | TikTok For Business Blog
TikTok offers new advertisers up to $6000 in ad credits. Spend $100 to get $100, $500 to get $500, or $1500 to get $1500 plus support. Credits expire Dec 31, 2023. Terms apply.
undefined | TikTok For Business Blog
TikTok offers limited-time ad credits: spend $100 get $100, $500 get $500, or $1500 get $1500 plus expert support. New SMB advertisers with self-serve accounts can avail, with credits applied within 7 days after meeting spend thresholds within 30 days. Offer expires 2023/12/31.
undefined | TikTok For Business Blog
TikTok for Business offers new advertisers a limited-time bonus: spend $100, get $100; spend $500, get $500; spend $1500, get $1500 plus expert support. Conditions apply. Activate within 30 days.
undefined | TikTok For Business Blog
TikTok offers new advertisers bonus ad credits: spend $100 get $100, spend $500 get $500, or spend $1500 get $1500 plus expert support. Must spend within 30 days of registration. Credits expire by 2023/12/31.
undefined | TikTok For Business Blog
TikTok offers a limited-time promotion: new advertisers can earn up to $1,500 in ad credits, with spend-matched tiers and expert support. Terms include 30-day spend period and eligibility criteria.
undefined | TikTok For Business Blog
TikTok offers a limited-time promotion: spend $100, get $100; spend $500, get $500; spend $1500, get $1500 plus 1-to-1 expert support. New SMB advertisers can avail this offer with conditions like non-agency accounts and 30-day spend period.
undefined | TikTok For Business Blog
TikTok offers new advertisers limited-time deals: spend $100 get $100, $500 get $500, or $1500 get $1500 plus expert support. Credits apply within 7 days after meeting thresholds in 30 days. Terms apply.