The Publisher Leaderboard ranks top app publishers by Estimated Publisher Worth, which aggregates the Estimated App Worth of all apps in a publisher's portfolio. Unlike other charts ranking by single metrics like downloads or revenue, this leaderboard uses a proprietary algorithm considering user estimates, user activity, international reach, and a secret sauce. The leaderboard is accessible via the main menu's Rankings dropdown.
It displays each publisher's Estimated Worth and icons for their top five most successful apps, which can be hovered for details or clicked to visit App Profile Pages. Clicking a publisher leads to their Publisher Profile Page. This tool helps users research successful publishers in their category to learn effective strategies for improving their apps and increasing downloads.
This guide explains how to use Sensor Tower's Keyword Rankings feature for App Store Optimization. It covers adding apps, tracking keywords, interpreting ranking data, and managing keywords to improve app visibility.
App categorization, though less crucial than keywords or icons, aids discoverability. Choose relevant categories, favor less competitive ones using leaderboards. Always align with Apple's definitions to avoid rejection.
This post analyzes pricing strategies for paid iOS apps in the top 50 of each App Store category, breaking down prices into 14 tiers. Categories like Education, Business, and Medical show diverse pricing, while Finance and Social Networking are dominated by free apps. Most expensive apps are in Medical, Navigation, and Travel. The data helps developers understand effective pricing for their category.
Email, SMS, and push are high-intent channels, but a structural gap between click and in-app action causes massive drop-off. CTRs of 30-40% often yield only 1-3% in-app conversion. The root cause is ESP link wrapping, which breaks deep link context and attribution. Fixing the handoff through proper deep linking can double purchase rates and unlock channel performance. Brands must treat the link as a continuation layer, not a redirect, and ensure context survives the transition.
Sensor Tower adds Android features. View Google Play Top Charts and app profiles. Beta Android ASO modules track keyword ranks. Example shows Clash of Clans data. Company works on improvements.
The Review Analysis module mines app reviews for keywords, highlighting trends and sentiment. It helps find new, relevant keywords easily, such as 'elixir', with low competition and high traffic. Testing is crucial to optimize keyword lists for better visibility and downloads.
Ad monetization is a critical yet often overlooked revenue stream for mobile apps. Sensor Tower's new reports provide granular data on ad revenue, network performance, and ad formats. Key insights: 72% of top-grossing games use hybrid IAP+ad strategies, and ad revenue is growing across verticals like News, Ecommerce, and Entertainment. The reports enable benchmarking competitors' ad revenue, ARPMAU, and ads per minute, identifying effective networks, and evaluating acquisition targets using total revenue (IAP+ads). These insights help app developers optimize monetization strategies and maximize profits beyond in-app purchases.
iOS push notifications boost user retention. Implement via services like AppsFire, PushWoosh, or Urban Airship. Start with one notification, gauge response, then add more. Tailor to app type: games can notify events; utility apps can welcome and remind.
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