7 Tips for Creating Ads in the Carousel Format

Carousel ads, available on Facebook, Instagram, and Audience Network, let you include up to five images or videos in one ad, offering a larger canvas for storytelling and product showcasing. They have been used by businesses like Lands' End (increased sales by 4.4%) and Direct Energy (2.5X engagement). Key creative guidelines: tell a story through sequential images, panoramas, or product features; use thumb-stopping visuals with strong focal points and emotional impact; imply continuation to encourage swiping; maintain visual consistency across tiles; write compelling copy that matches brand tone; demonstrate brand identity, especially in the final frame; and include clear, campaign-linked calls-to-action for direct response goals.

The article also mentions industry-specific printable guides and a webinar on March 15th.