Deciding to add a blog to your app website depends on factors like time and app type. A blog can attract organic search traffic, but requires consistent effort. To succeed, launch with 5-10 quality posts, understand your target audience, maintain a regular posting schedule, leverage social media for promotion, and experiment with different marketing techniques.
Not all apps benefit equally; consider your app's niche and content possibilities before committing.
This TikTok for Business landing page promotes a limited-period new-advertiser incentive program offering up to USD 6,000 in matched ad credits. Three self-serve tiers are presented: 50% off first 30-day spend (up to $200), dollar-for-dollar match up to $500, and match up to $6,000. A separate headline offer advertises Spend $100/Get $100, Spend $500/Get $500, and Spend $1,500/Get $1,500 plus 1-to-1 expert onboarding support. Registration requires email or phone sign-up with 2-step verification. Eligibility is restricted to new SMB self-serve accounts, excluding agency, Business Center, and TikTok Shop accounts; credits post within 7 days of hitting the highest threshold or after the 30-day window.
TikTok for Business is promoting tiered first-30-day ad credit incentives for new self-serve SMB advertisers: spend $100 get $100, $500 get $500, or $1,500 get $1,500 plus 1-to-1 expert onboarding support, with a headline entry offer of 50% off first-month spend up to $200 and matching credits up to $6,000. Credits are applied within 7 days of hitting the highest threshold or after the 30-day accumulation window. Eligibility excludes agency, Business Center, and TikTok Shop accounts, and limits one ad account per new TikTok For Business account. For ad ops teams, these terms dictate budget pacing, account structure, and credit-expiry planning.
Karthik Kannan distills deep linking into a practical 4R framework: Remember, Reach, Retrieve, Route. For ad ops teams, the key insight is that campaign context must survive the click-to-app journey. Adjust TrueLink captures link parameters on click; the user is then guided into the app via Universal Links, Android App Links, URI schemes, app stores, or web-to-app flows. On SDK init, the app session is matched and attributed to the click, then link data is passed to the app for routing. Decision-makers should ensure deep link paths, campaign parameters, attribution matching, and fallback journeys are tested to protect measurement and user experience.
Japan's finance app category is outperforming, with H1 2026 installs up 8% YoY and sessions up 40%—nearly 5x the install growth and well ahead of global figures (5% and 29%). Stock trading is the standout subvertical: installs +90% YoY and average session length climbing to 11.7 minutes, driven by NISA reforms and a retail investor resurgence. Retention is improving across the full 30-day curve (D1 17% to 19%, D30 7% to 8%). For ad ops teams, the takeaway is clear: prioritize measurement depth, re-engagement, and channel-level quality over top-of-funnel volume alone.
This guide explains how to use Sensor Tower's Keyword Rankings feature for App Store Optimization. It covers adding apps, tracking keywords, interpreting ranking data, and managing keywords to improve app visibility.
Adjust's Halloween 2025 data across six weeks shows the holiday window opens well before October 31 and differs by category and market. Entertainment installs peaked the weekend before Halloween (up 42–44% vs. summer baseline), with OTT/streaming and video content installs up 120% on October 25 and 300% YoY. Photo and video sessions instead spiked on Halloween night itself (+6% global vs. the four prior Fridays; Canada +15%, Germany +13%, U.K. +11%, U.S. +9%, Mexico +7%). Single global send dates miss market-level peaks, so ad ops should time creative, push, and budget shifts per market—especially in Mexico, where activity runs through Día de los Muertos.
Adjust has expanded store detection and verification across multiple app storefronts, making Store Type the primary dimension for identifying where an install originated rather than relying on platform or OS alone. For ad ops teams, this means campaign performance can now be analyzed at the store level across Huawei AppGallery, Xiaomi GetApps, Samsung Galaxy Store, Vivo Appstore, and Google Play variants, with independent verification of install origin. Newly detected stores are flagged in AppView with a direct route to configuration, and store-level data flows automatically into reporting, raw data, callbacks, and CSV exports, plus Conversion Rules via Store Rule conditions.
Adjust’s Türkiye 2026 spotlight report positions Türkiye as a high-growth, mobile-first market for ad ops teams. Mobile penetration exceeds 93%, median age is 33.5, 2025 e-commerce volume reached $115B, and Turkish game studios generated $2.76B worldwide. The report benchmarks installs, sessions, session length, and retention for gaming, finance, and e-commerce against MENAT and global data, with insights from Hepsiburada, Rollic, Enpara Bank, and Migros One. H1 2026: gaming sessions +6% YoY; e-commerce sessions +4% YoY vs 0.3% globally; finance D1 retention 14%. Use these benchmarks to validate media performance, set retention goals, and prioritize measurement.
Retail media search ad insights from Sensor Tower show how shopper search trends and competitive SOV translate into ad o...
India’s app market is shifting from download scale to engagement and monetization. H1 2026 downloads rose only 3%, but I...
September mobile gaming softened overall but delivered clear live-ops wins. Global consumer spending hit $6.13B, down 7%...
H1 2026 premium PC/console revenue rose 5% to $13.8B, but growth is uneven. Steam premium hours climbed ~13%, led by Act...
Retail beauty ad spend rose 23% YoY, with December and April peaks. Sephora (35% share) and Ulta (18%) dominate, but Ama...
Home improvement retail media broke seasonal norms as July impressions rose 110% YoY to 1.1B, driven by Paint brands Beh...