TikTokChoosing Ad Solutions For Your Business Goals | TikTok For Business Blog
Summary
TikTok's performance solutions help businesses achieve goals like attracting customers, generating leads, maximizing conversions on websites and apps, and driving product sales. For attracting customers, use a Traffic campaign with Landing Page View optimization and measure with Conversion Lift Studies. For leads, set up Lead Generation campaigns with instant forms or external pages, and use Custom and Lookalike Audiences.
For website conversions, implement Events API and TikTok Pixel, use Web Conversions objective, and enable Smart Performance Campaign. For app conversions, configure Events API or MMP, use App Promotion objective, and utilize App Profile Page for iOS 14+. For product sales on websites, use Catalog Ads with full-funnel events and catalog integration; for TikTok Shop, connect Seller Center and run Catalog Ads.
Measure all campaigns with Conversion Lift Studies and post-purchase surveys, and iterate based on insights.
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