SensorTowerSensorTower

Introducing The App Store Keyword Research Tool

By Alex Malafeev·Oct 26, 2012·3 min read

Summary

Sensor Tower announces the launch of their Keyword Research Tool, designed to aid app developers in researching keywords and evaluating competition. For any keyword, the tool displays the top 25 ranking apps along with comprehensive data including keyword traffic (1-10 scale), iPhone and iPad difficulty scores, number of apps targeting the keyword, and competitor details such as name, icon, rating, pricing, release date, last update, in-app purchases, total reviews, current reviews, and category rankings. This information helps developers gauge keyword competitiveness and identify opportunities.

Users can click on app names to visit iTunes pages. The tool is available through Sensor Tower sign-up, with future features like app download estimates and app keywords planned.

You Might Also Like

SensorTowerSensorTower

Introducing the Sensor Tower Intelligent Keyword Suggestions Tool

The Intelligent Keyword Suggestion Tool helps app developers find high-quality keywords for better App Store exposure. It uses seed keywords, weight values, and n-gram databases to generate related keywords.

Dec 1, 2012·3 min readRead article →
SensorTowerSensorTower

India Mobile App Market in Q2 2026: IAP Hit a New High of $345 Million (Up 35%); Story TV Emerged as India’s No.1 Short Drama App, While Meesho Led Shopping App Downloads

India's mobile app market hit record revenue of $345M in Q2 2026, with non-gaming up 50% YoY. For ad ops, key opportunities lie in short drama apps (Story TV tripled ad spend), AI subscriptions, and ad-supported games like arrow puzzles, which generate over 11% of global ad revenue from India. Gaming revenue grew 10% YoY, outperforming global decline. Hypercasual game ad revenue rose 180% QoQ. India is transitioning from an acquisition market to a monetization powerhouse, offering scalable ad inventory across entertainment, local commerce, and casual gaming.

Jul 31, 2026·5 min readRead article →
AdjustAdjust

Mobile app trends: H1 2026 benchmarks | Adjust

Global app installs rose 13% YoY and sessions 5% in H1 2026, signaling sustained growth despite market saturation concerns. Casual gaming saw a 55% surge in sessions, while e-commerce install day engagement improved across all regions, with North America reaching 1.34 and LATAM 1.4. Finance apps saw installs up 5% but sessions up 29%, underscoring the importance of retention. Ad ops teams should prioritize casual gaming, optimize install day experiences, and prepare for a strong H2 holiday peak, leveraging accurate measurement to allocate budgets effectively.

Prashansa Shrestha·Aug 20, 2026·3 min readRead article →
MolocoMoloco

Inside Moloco's CARA: the AI that compounds

The open internet presents unique challenges for performance advertising: fragmented identity, closed first-price auctions, and non-stationary supply. Moloco's CARA compound architecture tackles this with six integrated technical domains—Campaign Automation, Supply, Ad Recommendations, Bidding, Creative, and Signals—running on a unified ML infrastructure. Key insights for ad ops: the system continuously learns from every interaction, uses knowledge distillation to serve real-time predictions under 10ms latency, and validates improvements through rigorous live experiments. In 2025, 65 validated model updates reduced CPA by 17% and improved ROAS by 27%. The key takeaway: compound AI architectures that connect prediction, bidding, creative, and data can unlock measurable performance gains beyond walled gardens.

Tal Shaked·Aug 7, 2026·14 min readRead article →
AppsFlyerAppsFlyer

Cross-channel marketing analytics: how it works in 2026

Cross-channel marketing analytics isn't about putting Meta, Google, and TikTok numbers side by side—they often double-count the same customer journey. Fragmented identity is the real culprit; without a first-party Customer User ID, attribution measures platform credit, not customer value. The article explains that deduplicating conversions across mobile, web, and CTV can lift attributed revenue by 30–60% and improve ROAS by 20%. It walks through attribution models, warns against platform-native analytics, and advises using an independent MMP for true cross-channel measurement. Ad ops takeaway: fix identity resolution first, because AI-driven optimization and budget allocation depend on trustworthy, deduplicated data.

Rachel Siegman·Sep 3, 2026·14 min readRead article →
AdjustAdjust

How mobile app marketers should approach CTV | Adjust

CTV has become performance-ready for app marketers. Recent acquisitions (Fox/Roku, Walmart/Vibe) signal a shift to self-serve, measurable channels. Marketers can reuse existing UA creative instead of producing TV ads. QR codes drive direct response, but halo effects often matter more. Start with small, additive test budgets and measure assists/incrementality to understand true impact. CTV offers a way to find incremental users and diversify beyond paid social.

Nicoline Str·Aug 4, 2026·7 min readRead article →
MintegralMintegral

India Won the Install Race — Now Comes the Value Game

India's gaming market has won the install race, but the next phase demands a shift to measurable value. With over 500 million players and 97.5% Android penetration, mid-core and hardcore games generate 70% of revenue from in-app purchases. Yet, average channel usage (13) lags behind the global benchmark (17), limiting growth. For ad ops decision-makers, the key is moving beyond low-cost installs to focus on day-3 retention, cohort analysis, and life-time value. Diversifying marketing channels and tailoring strategies for Android's high-churn environment are critical to building sustainable gaming businesses.

Phoena Pang·Aug 24, 2026·3 min readRead article →
AppsFlyerAppsFlyer

How an eCommerce Loyalty Platform Cut Time-to-Purchase by 66%

A leading eCommerce loyalty platform integrated AppsFlyer's deep linking and audience segmentation with Braze's engagement platform to unify personalization, measurement, and lifecycle orchestration. This solved fragmented data and manual campaign production, driving a 66% faster time to first purchase, 500% uplift in push revenue, and 50–80% revenue lifts in email/content cards. The key insight for ad ops: accurate deep linking and behavioral data are foundational—when they work as one system, personalization scales and ROI improves.

Amar Balu Rajan·Aug 26, 2026·9 min readRead article →

More from SensorTower