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News Feed FYI: Bringing People Closer Together

By Adam Mosseri·Jan 11, 2018·3 min read

Summary

Facebook is updating News Feed ranking to prioritize posts that inspire conversations and meaningful interactions between people, such as posts seeking advice or prompting discussion. This change will reduce the visibility of public content from publishers and businesses, potentially decreasing Page reach, video watch time, and referral traffic. The impact varies based on content type and user engagement; Pages generating conversation will see less effect.

Users can use 'See First' to prioritize favorite Pages. Engagement-bait posts will be demoted.

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