SensorTowerDragon Ball Z: Dokkan Battle Revenue Has Surpassed $1 Billion in Three Years
Summary
Bandai Namco's Dragon Ball Z: Dokkan Battle has achieved over $1 billion in worldwide revenue on iOS and Google Play since its launch three years ago. Japan accounts for about 60% of this revenue, followed by the US at 20%. The newer title, Dragon Ball Legends, has already surpassed $40 million in player spending since its late May release.
In June, Dragon Ball Legends ranked 21st globally in player spending, while Dokkan Battle was 25th. Dokkan Battle was the 11th highest-grossing mobile game in Q2.
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AppsFlyerWeb Gaming: The untapped path to lower CPI and boost ROAS
Mobile CPI and app store fees are eroding ROAS, making web gaming a viable acquisition channel. Full Unity-to-HTML5 ports now deliver 30-50% lower CAC and avoid 15-30% store revenue cuts via web payments. Measurement parity is here: AppsFlyer enables independent attribution, conversion signals, and unified reporting. Retention can improve; one strategy title jumped from 6-7 minutes mobile to 70+ minutes web. Best fit: deep RPG, strategy, puzzle, story games, not hypercasual. Action: audit catalog, pilot web ports, link accounts cross-platform, and use owned media to drive high-intent web users.
AdjustMeasure installs across more app stores | Adjust
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SensorTowerPokémon GO Revenue Hits $1.8 Billion on Its Two Year Launch Anniversary
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