SensorTowerDragon Ball Z: Dokkan Battle Revenue Has Surpassed $1 Billion in Three Years
Bandai Namco's Dragon Ball Z: Dokkan Battle has achieved over $1 billion in worldwide revenue on iOS and Google Play since its launch three years ago. Japan accounts for about 60% of this revenue, followed by the US at 20%. The newer title, Dragon Ball Legends, has already surpassed $40 million in player spending since its late May release.
In June, Dragon Ball Legends ranked 21st globally in player spending, while Dokkan Battle was 25th. Dokkan Battle was the 11th highest-grossing mobile game in Q2.
You Might Also Like
SensorTowerPokémon GO Revenue Hits $1.8 Billion on Its Two Year Launch Anniversary
Pokémon GO earned $1.8 billion in two years, averaging $2M daily. Top markets: US (34%) and Japan (28%). Google Play leads revenue (58%). Ranks No. 9 in June 2018, with planned China launch.
SensorTowerThe Top Mobile Apps, Games, and Publishers of Q1 2018: Sensor Tower's Data Digest
Global app installs grew 7.6% in Q1 2018 to 25.4B. Netflix led revenue; TikTok topped iOS. PUBG Mobile was the most installed game. Tencent led in revenue and game downloads.
AdjustFIFA World Cup 2026 mobile app trends for marketers | Adjust
Analysis of 2022 World Cup mobile data reveals that the tournament's largest engagement window occurs early, with sports entertainment installs spiking 189% and sports news 204% on November 22. Engagement revolves around national team matches, with significant spikes from non-participating markets like China (+1,294% sports entertainment installs). For 2026, brands must adapt in real-time to shifting attention across matches and regions. Adjust's AI-powered attribution and analytics provide the visibility needed to capitalize on these global events.
AppsFlyerStrong open rates, weak app revenue: your email campaign isn’t broken. Your links are.
Email, SMS, and push are high-intent channels, but a structural gap between click and in-app action causes massive drop-off. CTRs of 30-40% often yield only 1-3% in-app conversion. The root cause is ESP link wrapping, which breaks deep link context and attribution. Fixing the handoff through proper deep linking can double purchase rates and unlock channel performance. Brands must treat the link as a continuation layer, not a redirect, and ensure context survives the transition.
SensorTowerAd Monetization 101: App Analysis & Top Ad Publishers
Ad monetization is a critical yet often overlooked revenue stream for mobile apps. Sensor Tower's new reports provide granular data on ad revenue, network performance, and ad formats. Key insights: 72% of top-grossing games use hybrid IAP+ad strategies, and ad revenue is growing across verticals like News, Ecommerce, and Entertainment. The reports enable benchmarking competitors' ad revenue, ARPMAU, and ads per minute, identifying effective networks, and evaluating acquisition targets using total revenue (IAP+ads). These insights help app developers optimize monetization strategies and maximize profits beyond in-app purchases.
AppsFlyerMobile Measurement Set the Standard. Web Is Finally Catching Up.
Mobile performance marketing succeeded by building a signal infrastructure—independent attribution, fraud protection, and structured postbacks—that fed optimization-grade data to ad platforms. Web measurement has lagged, relying on fragmented, platform-reported metrics. As AI-driven campaign optimization becomes standard, bad signals amplify errors. AppsFlyer’s Web Performance Measurement brings mobile-grade signals to web: independent attribution, server-to-server postbacks, cross-platform closed loops, and unified cost/revenue measurement. For ad ops decision-makers, this means one truth source, actionable optimization signals across networks, and complete omnichannel ROAS visibility—enabling AI to compound advantage, not error.
AppsFlyerHow Gaming, Finance, and E-Commerce Marketers Use Claude and AppsFlyer MCP
AppsFlyer MCP connects Claude directly to live attribution data, replacing manual reporting and CSV exports. Gaming teams catch budget anomalies overnight, finance teams compress multi-hour analysis into minutes, and e-commerce teams close the gap between measurement and spend decisions. Setup takes under 60 seconds, enabling real-time queries on channels, cohorts, and ROAS. The key insight is that AI-powered analysis requires live data connections, not stale exports.
SensorTowerHere’s What Happened Last Quarter: Q1 2026 Mobile, Web, and Ad Trends
The Q1 2026 Digital Index reveals headwinds in the US mobile market, with IAP revenue declining for two straight quarters. However, digital ad spend jumped 15% YoY to $48B, led by Gen AI brands tripling investment to $430M. Mobile web visits surpassed desktop for the first time, but desktop dominates engagement with 70% of time spent. Key opportunities lie in Western Europe's growth, Google Play's rising IAP performance, and Gen AI ad channels like Reddit and TikTok. Ad ops decision-makers should pivot to high-impression platforms and prepare for cross-device engagement strategies.
More from SensorTower
Inside the Aisles of Grocery Retail Media
In Q1 2026, Kroger led grocery RMNs with 2.4B impressions, over 2.5x more than Albertsons. Meijer and Publix grew fastes...
Sensor Tower's Full Funnel Digital Intelligence Playbook
Home and lifestyle retailers like Wayfair, Kohl's, and Macy's use different digital strategies. Wayfair leads in web tra...
IPL Is Fueling India’s Mobile App Market: JioHotstar Dominates Entertainment While super.money Downloads Nearly Double
IPL 2026 drove significant cross-platform engagement for JioHotstar, with downloads up 25% PoP, DAU up 41%, and sessions...
Ad Monetization 101: App Analysis & Top Ad Publishers
Ad monetization is a critical yet often overlooked revenue stream for mobile apps. Sensor Tower's new reports provide gr...
Here’s What Happened Last Quarter: Q1 2026 Mobile, Web, and Ad Trends
The Q1 2026 Digital Index reveals headwinds in the US mobile market, with IAP revenue declining for two straight quarter...
Introducing Enhanced Web Insights: 3 New Reports & How to Use Them
Sensor Tower's Web Insights now covers 4M websites and 12M paths across 56 countries. Three new reports help marketers t...