SensorTowerThe Top Mobile Apps, Games, and Publishers of Q1 2018: Sensor Tower's Data Digest
Summary
In Q1 2018, global mobile app installs on Apple's App Store and Google Play grew 7.6% to 25.4 billion, with first-time downloads on the App Store outpacing Google Play (13% vs 5.4%). Netflix led worldwide app revenue, while Facebook-owned apps dominated installs. TikTok became the No.
1 iOS app in Asia. In gaming, Tencent's PUBG Mobile was the most installed game, and Honor of Kings led game revenue. Tencent also led overall mobile app revenue and mobile game revenue, while IAC (Tinder owner) led non-game app revenue.
Facebook was top for overall and non-game downloads, while Tencent led game installs.
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AppsFlyerMarketing attribution: what it is and how to measure it
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