Summary
Earlier this year, Google Play introduced new app store categories, offering publishers a chance to rank high with few downloads. With iOS 8, Apple similarly expanded subcategories, presenting a similar opportunity. However, the new subcategories are not well-organized, containing errors such as Zumba appearing in Health & Fitness > Yoga, and formatting issues like capitalized Korean in Travel > Language & Translation.
Some subcategories lack proper categorization, suggesting future updates. This reference list of iOS 8 subcategories helps app publishers identify less competitive niches to improve App Store Optimization (ASO).
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