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This article examines whether using a target keyword five times in a Google Play description helps app rankings, analyzing three top grossing games. Candy Crush Saga uses 'sweet' five times and ranks #2. Modern War uses 'faction' five times but doesn't crack top 10.
Hay Day uses 'farm' seven times and ranks #3, suggesting extra mentions don't hurt. The conclusion recommends five mentions in coherent sentences, replacing keywords if not ranking, and testing different approaches.
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