Unity LevelPlay is releasing significant product updates in 2024 to help publishers drive more revenue and connect with high-quality users. The first phase includes support in the Unity Editor Package Manager, simplifying mediation setup for faster monetization. Upcoming phases feature major upgrades to network UA technology using new machine learning, enabling more impactful automated ROAS campaigns.
Publishers can also load multiple ad units simultaneously for dynamic waterfall customization, optimizing for latency and ARPDAU. A new platform homepage centralizes data from Unity growth solutions, allowing side-by-side viewing of UA and revenue, brand safety monitoring, and combined network performance. The platform UX is revamped with a new Unity-themed UI for smoother management.
These updates aim to transform LevelPlay into an all-in-one mediation solution from game creation to growth.
Unity Vector expands its ROAS suite with D28 Ad Revenue ROAS and D28 Hybrid ROAS campaigns, enabling advertisers to optimize for long-term user value across ad-only and hybrid monetization models. Closed beta results show significant lifts in retention and ARPU compared to D7 campaigns: D28 Ad Revenue ROAS achieved up to +62% median D28 retention uplift and +68% ARPU uplift; D28 Hybrid ROAS saw +76% retention and +41% ARPU uplift. This completes Unity's D28 ROAS offering alongside existing IAP ROAS, allowing advertisers to target users whose value builds beyond the first week.
To avoid cannibalizing subscriptions, apps should prime users for ads, use user-initiated formats like rewarded videos, and segment users by region or device to target ads to low-conversion users.
Unity's Tapjoy from Unity launches Daily Rewards, a new Offerwall campaign type that encourages users to return daily by offering rewards for completing tasks, boosting engagement and ROAS.
The tCPA optimizer helps acquire high-quality users who complete specific in-app events. Set meaningful actions, realistic goals, allow 7 days for learning, and adjust goals manually if needed.
Update creatives with sports themes, engage users with polls, use limited-time offers for FOMO, and diversify marketing channels to scale apps during major sporting events.
The 2024 Olympics boosted mobile app engagement significantly. Streaming apps saw 43% install increase on July 27. Food delivery and ride-hailing apps also surged, with France leading. Marketers can leverage such events for cross-platform strategies.
TikTok video ads use short, engaging clips to promote brands. Effective ads start with a strong hook, include clear CTAs, use sound and text overlays, and test formats. TikTok offers In-Feed, TopView, Spark Ads, and more for diverse marketing.
Google's Privacy Sandbox on Android introduces new terminology for ad measurement, reducing reliance on GAID without deprecating it. Key terms include Trigger, Event, Navigation, and APIs for attribution.
Unity Vector expands its ROAS suite with D28 Ad Revenue ROAS and D28 Hybrid ROAS campaigns, enabling advertisers to opti...
Unity Ads launches D28 IAP ROAS campaigns and simplified ROAS onboarding, both powered by Vector. D28 campaigns capture ...
Unity and Discord launch a new Learn course on integrating Discord Social SDK into Unity games. The SDK enables social f...
Rewards are evolving from simple marketing tactics to strategic loyalty drivers critical across the user journey. Econom...
Far Out Games built the completely destructible world of 'Deliver At All Costs' using custom Unity pipelines, aggressive...
Aura Remarketing re-engages inactive app users via native on-device notifications, targeting high-value segments like in...