Unity LevelPlay is releasing significant product updates in 2024 to help publishers drive more revenue and connect with high-quality users. The first phase includes support in the Unity Editor Package Manager, simplifying mediation setup for faster monetization. Upcoming phases feature major upgrades to network UA technology using new machine learning, enabling more impactful automated ROAS campaigns.
Publishers can also load multiple ad units simultaneously for dynamic waterfall customization, optimizing for latency and ARPDAU. A new platform homepage centralizes data from Unity growth solutions, allowing side-by-side viewing of UA and revenue, brand safety monitoring, and combined network performance. The platform UX is revamped with a new Unity-themed UI for smoother management.
These updates aim to transform LevelPlay into an all-in-one mediation solution from game creation to growth.
To avoid cannibalizing subscriptions, apps should prime users for ads, use user-initiated formats like rewarded videos, and segment users by region or device to target ads to low-conversion users.
Unity's Tapjoy from Unity launches Daily Rewards, a new Offerwall campaign type that encourages users to return daily by offering rewards for completing tasks, boosting engagement and ROAS.
The tCPA optimizer helps acquire high-quality users who complete specific in-app events. Set meaningful actions, realistic goals, allow 7 days for learning, and adjust goals manually if needed.
Update creatives with sports themes, engage users with polls, use limited-time offers for FOMO, and diversify marketing channels to scale apps during major sporting events.
TikTok for Business is promoting tiered first-30-day ad credit incentives for new self-serve SMB advertisers: spend $100 get $100, $500 get $500, or $1,500 get $1,500 plus 1-to-1 expert onboarding support, with a headline entry offer of 50% off first-month spend up to $200 and matching credits up to $6,000. Credits are applied within 7 days of hitting the highest threshold or after the 30-day accumulation window. Eligibility excludes agency, Business Center, and TikTok Shop accounts, and limits one ad account per new TikTok For Business account. For ad ops teams, these terms dictate budget pacing, account structure, and credit-expiry planning.
This TikTok for Business landing page promotes a limited-period new-advertiser incentive program offering up to USD 6,000 in matched ad credits. Three self-serve tiers are presented: 50% off first 30-day spend (up to $200), dollar-for-dollar match up to $500, and match up to $6,000. A separate headline offer advertises Spend $100/Get $100, Spend $500/Get $500, and Spend $1,500/Get $1,500 plus 1-to-1 expert onboarding support. Registration requires email or phone sign-up with 2-step verification. Eligibility is restricted to new SMB self-serve accounts, excluding agency, Business Center, and TikTok Shop accounts; credits post within 7 days of hitting the highest threshold or after the 30-day window.
The 2024 Olympics boosted mobile app engagement significantly. Streaming apps saw 43% install increase on July 27. Food delivery and ride-hailing apps also surged, with France leading. Marketers can leverage such events for cross-platform strategies.
TikTok video ads use short, engaging clips to promote brands. Effective ads start with a strong hook, include clear CTAs, use sound and text overlays, and test formats. TikTok offers In-Feed, TopView, Spark Ads, and more for diverse marketing.
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