The ironSource Ads tCPA optimizer automates user acquisition targeting users likely to complete key in-app events, boosting LTV. Key tips: choose actions completed by top 5-20% users within 7 days; set a realistic tCPA goal based on eCPA; let the optimizer learn for 7 days; manually raise goals if eCPA is too high to lower costs and improve ROAS.
Unity LevelPlay introduces major updates including easier integration via Unity Editor, enhanced UA with ML, multiple ad units, centralized data dashboard, and revamped UX. These aim to boost revenue, user quality, and streamline game growth.
Unity Vector expands its ROAS suite with D28 Ad Revenue ROAS and D28 Hybrid ROAS campaigns, enabling advertisers to optimize for long-term user value across ad-only and hybrid monetization models. Closed beta results show significant lifts in retention and ARPU compared to D7 campaigns: D28 Ad Revenue ROAS achieved up to +62% median D28 retention uplift and +68% ARPU uplift; D28 Hybrid ROAS saw +76% retention and +41% ARPU uplift. This completes Unity's D28 ROAS offering alongside existing IAP ROAS, allowing advertisers to target users whose value builds beyond the first week.
Update creatives with sports themes, engage users with polls, use limited-time offers for FOMO, and diversify marketing channels to scale apps during major sporting events.
Unity's Tapjoy from Unity launches Daily Rewards, a new Offerwall campaign type that encourages users to return daily by offering rewards for completing tasks, boosting engagement and ROAS.
Analysis of 2022 World Cup mobile data reveals that the tournament's largest engagement window occurs early, with sports entertainment installs spiking 189% and sports news 204% on November 22. Engagement revolves around national team matches, with significant spikes from non-participating markets like China (+1,294% sports entertainment installs). For 2026, brands must adapt in real-time to shifting attention across matches and regions. Adjust's AI-powered attribution and analytics provide the visibility needed to capitalize on these global events.
Adjust introduces 'Agentic Growth Management' at MAU Vegas 2026, a goal-driven AI system that automates the campaign optimization loop. Instead of manual intervention, it sets a business objective (e.g., increase ROAS), analyzes performance, generates actionable recommendations (e.g., budget reallocation, creative refresh), and executes with marketer oversight. The system tracks impact and iterates, allowing teams to shift from execution to supervision. This approach aims to reduce operational burden while accelerating progress toward revenue targets, with automation scaling as AI confidence grows.
TikTok video ads use short, engaging clips to promote brands. Effective ads start with a strong hook, include clear CTAs, use sound and text overlays, and test formats. TikTok offers In-Feed, TopView, Spark Ads, and more for diverse marketing.
WWDC26 focused on AI, with minimal changes to iOS attribution. Apple introduced Foundation Models, Core AI, and App Intents updates, but no significant AdAttributionKit or SKAN updates. For ad ops, this means continuity in measurement strategies. Key AI announcements include Siri AI, Xcode 27 agentic coding, and cross-developer subscription bundles. The lack of attribution changes provides stability for teams optimizing existing iOS measurement approaches.
Unity Vector expands its ROAS suite with D28 Ad Revenue ROAS and D28 Hybrid ROAS campaigns, enabling advertisers to opti...
Unity Ads launches D28 IAP ROAS campaigns and simplified ROAS onboarding, both powered by Vector. D28 campaigns capture ...
Unity and Discord launch a new Learn course on integrating Discord Social SDK into Unity games. The SDK enables social f...
Rewards are evolving from simple marketing tactics to strategic loyalty drivers critical across the user journey. Econom...
Far Out Games built the completely destructible world of 'Deliver At All Costs' using custom Unity pipelines, aggressive...
Aura Remarketing re-engages inactive app users via native on-device notifications, targeting high-value segments like in...