AdjustHow the 2024 Olympics redefined mobile app usage globally | Adjust
Summary
The 2024 Paris Olympics drove record mobile app engagement. Video streaming apps saw installs jump 43% globally on July 27, with APAC rising 130%. Sports news apps had sessions up 36% on August 10.
Food delivery in France saw sessions up 27% on opening day, while ride-hailing installs in Europe peaked at +44% on August 10. Key takeaways for marketers: integrate cross-platform strategies, capitalize on high-engagement moments, sustain post-event engagement, and focus on women's sports. Use retargeting and innovative ad formats to maximize campaign performance.
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