UnityImplementing ads without cannibalizing subscription conversions: A brief guide by ad format | Unity
Expanding premium subscription apps to include an ad tier can monetize the 96% of users unlikely to subscribe. To prevent cannibalizing conversions, apps should display ads with user priming, such as notifications during sign-up, to set expectations. Interstitials require even more careful handling due to their intrusiveness.
Rewarded videos and offerwalls, being user-initiated, can actually boost conversions by offering premium content in exchange for ad engagement. Crucially, using a monetization platform to segment users by region, device, or OS ensures that high-potential users are steered toward subscriptions while others see ads. Proper implementation of these strategies allows apps to maximize revenue without losing subscribers.
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First-party data, collected directly from users with consent, is crucial for marketers due to privacy regulations limiting third-party data. It enables accurate personalization, compliance, and cost savings. Key steps include ethical collection, maintaining clean data, and using it internally for product/marketing optimization and externally via commerce media networks.
AdjustThe sports betting app playbook for marketers | Adjust
Sports betting apps face high acquisition costs and ad saturation. Success requires unbiased attribution via MMP, cross-channel cohesion, and off-season engagement through personalization and gamification. Avoid ad fraud and optimize ATT opt-ins.
UnityUnity Vector Expands D28 ROAS for Ad Revenue & Hybrid Models
Unity Vector expands its ROAS suite with D28 Ad Revenue ROAS and D28 Hybrid ROAS campaigns, enabling advertisers to optimize for long-term user value across ad-only and hybrid monetization models. Closed beta results show significant lifts in retention and ARPU compared to D7 campaigns: D28 Ad Revenue ROAS achieved up to +62% median D28 retention uplift and +68% ARPU uplift; D28 Hybrid ROAS saw +76% retention and +41% ARPU uplift. This completes Unity's D28 ROAS offering alongside existing IAP ROAS, allowing advertisers to target users whose value builds beyond the first week.
UnityIntroducing the all-new Unity LevelPlay | Unity
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Unity4 ways to help your app scale during major sporting events
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Google Play's premium growth tools let qualifying apps create extra custom store listings and promotional content to boost visibility and engagement through targeted, timely offers.
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