Google Privacy Sandbox on Android: A glossary of terms | Adjust

Google's Privacy Sandbox on Android introduces specialized terminology distinct from ad tech norms, aiming to balance user privacy with effective ad measurement. Terms like Trigger (user actions), Event (ad served), and Navigation (click) redefine standard concepts. The Attribution Reporting API provides Event Level Reports (non-aggregated, coarse attribution) and Summary Reports (aggregated, detailed insights).

Coarse values are predefined trigger patterns for attribution. The Topics API and Protected Audiences enable interest-based targeting without identifiers. Advertisers and MMPs must adapt to these changes as Google continues development, with no imminent GAID deprecation.