Tapjoy from Unity, launches Daily Rewards, delivering Offerwall campaigns that being users back to your app daily

Summary

Unity announces Daily Rewards, a new campaign type for its Offerwall product, Tapjoy from Unity. This offering rewards users for completing tasks like finishing levels in an app, incentivizing daily return for more rewards. It targets audiences preferring short, frequent challenges and maintains event-based optimization.

Benefits for advertisers include increased conversion rates through quicker rewards, higher ROAS by capping daily rewards, and easy bid management. App publishers also see a 6% increase in unique daily users converting. Overall, Daily Rewards drives user engagement, loyalty, and long-term value.