Adjust近日发布自定义面板功能,针对移动营销团队的实际工作流设计,旨在解决标准化仪表板无法满足个性化分析需求的问题。该功能允许用户直接在Adjust Datascape内构建专属分析视图,自由选择图表类型、指标和维度,并可定义自有KPI。
其核心优势在于灵活性与速度。团队既可从预设模板(概览、用户获取、SKAN、变现、群组)起步,也能完全自建;支持公私分享,适配不同协作场景。通过将数据整合至单一平台,减少外部工具切换的摩擦,帮助团队快速从追踪结果转向理解驱动因素。
该功能面向所有Adjust客户免费提供。若需进一步了解或实际使用,可联系客户经理或预约演示。Adjust强调,这延续了其赋能广告主实现精准归因与增量提效的产品理念。
Web-to-app strategies can significantly boost retention, engagement, and LTV by converting web users into high-value app users. Key pillars include defining clear goals, targeting high-intent users, designing native-feeling creatives, crafting compelling copy, ensuring seamless deep linking, and measuring attribution. Adjust's tools like Smart Banners, Smart Scripts, and TrueLink enable dynamic targeting, attribution continuity, and optimized routing. Data shows potential for 4x CTR improvements and click-to-install rates rising from 25% to 50%. Decision-makers should focus on segment-based optimization and post-install metrics to maximize ROI.
Adjust's SpendWorks unifies ad spend tracking across networks, enabling marketers to collect, validate, and analyze cost data with performance metrics. It supports multiple collection methods including API integrations, scheduling, web-to-mobile spend, and data imports. Key features include 40+ network integrations, automated scheduling with multiple daily pulls, and granular mapping for cross-channel campaigns. This solution reduces manual effort, improves data accuracy, and supports smarter budget allocation for better ROAS.
Adjust's 2026 predictions emphasize multi-platform measurement, AI-driven decision-ready insights, and linking optimization for growth. Key themes include aggregating signals for privacy-safe personalization, predictive analytics for long-term success, and evaluating paid and organic performance together. Regional highlights: Europe's gaming growth via monetization, China's AI-native entertainment, APAC's market divergence, Japan's demand for integrated measurement. Actionable takeaway: invest in unified analytics that connect mobile, web, and offline touchpoints to optimize user journeys and ROI.
Super apps are growing globally, with the market valued at $114.2B in 2025, projected to reach $595.8B by 2034. APAC leads adoption (46.8% market share), while Europe and North America lag due to mature banking and privacy regulations. For ad ops, super apps create closed ecosystems that limit external tracking and attribution, shifting measurement toward lifecycle performance. Independent measurement platforms like Adjust are essential for connecting acquisition, engagement, and monetization data across services. Key verticals include fintech, mobility, and SMB tools.
Adjust's InSight incrementality testing uses machine learning to isolate the causal impact of budget changes, with 95% confidence intervals. Analysis of U.S. tests shows that on iOS, statistically significant lift occurred in ~33% of cases for top platforms, while on Android, ~25% of budget increases led to organic cannibalization. InSight helps ad ops teams separate signal from noise, enabling confident scaling or reallocation decisions. The tool integrates with Adjust's suite, complementing attribution for a complete measurement strategy.
User testing reveals the gap between designer intent and user experience, uncovering silent churn causes like unclear onboarding or passive ad chains. Analytics show what happens; user testing explains why. Small tests (5-8 participants) can identify friction points, and improving retention by 10% can significantly boost revenue without changing monetization. For ad ops, this means better user engagement reduces wasted ad spend and increases lifetime value.
Adjust's Pulse platform introduces three major updates: grouped logic for campaign automation rules, Microsoft Teams as a new alert channel, and scheduled AI reporting via Adjust Growth Copilot. These enhancements enable more structured, connected workflows for mobile marketing teams. Grouped logic allows multiple condition-action pairs in one rule, while Teams integration expands alert delivery options. Scheduled reporting automates recurring AI analysis, delivering insights at set times without manual intervention. These features aim to streamline decision-making and improve operational efficiency.
Dating app installs dropped 4% and sessions fell 7% in 2025, with rising user acquisition costs (CPI up 89% to $2.76) and shrinking session lengths (13.21 to 11.49 min). However, retention improved, with Day 1 rates rising to 26%. Valentine's Day 2025 drove only modest dating app activity (installs +12%), while video streaming (+138%) and recipe apps (+49%) surged. The paid-to-organic rate increased to 2.14, indicating higher reliance on paid channels. Ad ops teams should optimize for efficiency amid rising costs and shifting seasonal behavior.
日本应用市场因智能手机渗透率近85%及iOS占比67-68%而备受关注,2025年《移动软件竞争法》推动第三方商店和替代支付,加剧竞争但创造新机会。Adjust报告显示,2026年上半年股票交易应用安装量同比增长90%,娱乐应用中iOS安装...
Adjust宣布支持ChatGPT Ads,使广告主能够衡量该平台广告活动带来的应用安装和后续转化事件。集成后,广告主可通过Adjust配置API密钥和像素ID,将Adjust事件映射至ChatGPT Ads,并通过转化API回传数据。此举...
用户测试能揭示沉默的流失原因,如被动体验链和提示疲劳,这些在分析仪表盘上难以发现。通过观察5-8位用户测试核心流程,团队可发现机制问题:例如Peaksel谜题游戏经两次关卡重设计后,第3关完成率提升9.6%,LTV提升14.5%。用户测试与...
Adjust Ignite 2026是专为应用营销人员举办的全球巡回会议,涵盖移动归因、AI、深度链接、用户获取及隐私优先环境下的测量策略。首站于7月9日在旧金山启动,随后将前往东京、圣保罗、伊斯坦布尔等地。会议注重实战经验分享与同行交流,...
短剧应用已成为全球移动娱乐的爆发式增长赛道,2025年全球下载量达23亿次,2026年Q1安装量同比激增238%,其中LATAM市场增长913%领跑。报告显示,短剧应用用户留存与时长呈上升趋势,APAC地区每MAU收入达1.45美元,且67...
Adjust在MAU Vegas 2026大会上推出AI驱动的代理增长管理系统,将用户获取优化从手动操作转变为自动化的目标追求闭环。该系统允许营销人员设定收入提升或ROAS改善等业务目标,AI自动分析数据、生成建议并执行优化,同时人工保留监...