Adjust近日为旗下自动化洞察产品Pulse推出重大更新,核心包括三方面:自动化规则支持逻辑分组、新增Microsoft Teams告警渠道,以及集成Adjust Growth Copilot的调度报告功能。
首先,在自动化规则方面,Pulse引入逻辑分组结构,允许用户在同一规则中设置多组条件和对应操作。例如,当安装量超过1000时自动增加10%预算,低于该阈值则减少5%,两者可并行存在于一条规则中。条件支持AND/OR组合,操作可针对不同广告网络,大大提升了投放策略调整的灵活性。
其次,Pulse新增Microsoft Teams作为告警目的地,支持将数据异常、KPI波动等告警发送至公共或私人频道。用户通过Webhook即可配置,所有账户成员均可选择Teams频道作为告警渠道,确保团队及时响应关键数据变化。
最后,Pulse与Adjust Growth Copilot深度整合,支持用户设置AI调度报告。用户只需定义提示词、频率和时间,Growth Copilot的AI代理即可在后台抓取数据、执行分析,并按时生成报告推送至指定人员。例如,可设置为每天上午9点或每周五自动生成投放表现报告。
这些更新使Pulse成为更连贯的工作流中心,帮助移动营销团队通过结构化自动化、多渠道告警和可预测的AI洞察,更高效地管理用户获取与广告变现策略,实现数据驱动的决策优化。
Adjust Audiences enables ad ops teams to build real-time user segments for personalized campaigns. Key audience types include geographic, acquisition-based, lifecycle, inactivity, revenue, event-based, and combined segments. Sharing dynamic audiences with partners ensures up-to-date targeting, reducing wasted spend and improving ROI. Actionable insights: suppress low-intent users, retarget high-value segments, and automate workflows via partner integrations.
Web-to-app strategies can significantly boost retention, engagement, and LTV by converting web users into high-value app users. Key pillars include defining clear goals, targeting high-intent users, designing native-feeling creatives, crafting compelling copy, ensuring seamless deep linking, and measuring attribution. Adjust's tools like Smart Banners, Smart Scripts, and TrueLink enable dynamic targeting, attribution continuity, and optimized routing. Data shows potential for 4x CTR improvements and click-to-install rates rising from 25% to 50%. Decision-makers should focus on segment-based optimization and post-install metrics to maximize ROI.
Adjust's SpendWorks unifies ad spend tracking across networks, enabling marketers to collect, validate, and analyze cost data with performance metrics. It supports multiple collection methods including API integrations, scheduling, web-to-mobile spend, and data imports. Key features include 40+ network integrations, automated scheduling with multiple daily pulls, and granular mapping for cross-channel campaigns. This solution reduces manual effort, improves data accuracy, and supports smarter budget allocation for better ROAS.
Adjust's PC & Console solution enables cross-device measurement for gaming, addressing fragmentation across platforms like Steam, console, and mobile. It supports three setup paths: S2S for in-game events, Web SDK for web journeys, and external device ID matching for deterministic linking. Key features include Steam measurement via S2S or Steamworks SDK, SpendWorks for ad spend consolidation, and Datascape for unified reporting. With cross-device journeys becoming common, this solution helps marketers attribute campaigns, measure ROAS, and analyze player value across PC, console, mobile, and CTV, addressing the 61% rise in paid-to-organic ratio in gaming.
Adjust's InSight incrementality testing uses machine learning to isolate the causal impact of budget changes, with 95% confidence intervals. Analysis of U.S. tests shows that on iOS, statistically significant lift occurred in ~33% of cases for top platforms, while on Android, ~25% of budget increases led to organic cannibalization. InSight helps ad ops teams separate signal from noise, enabling confident scaling or reallocation decisions. The tool integrates with Adjust's suite, complementing attribution for a complete measurement strategy.
During Songkran 2025 in Thailand, overall app installs rose 8% and sessions 12% YoY. Food & drink apps surged up to 141% in installs and 160% in sessions during the festival. E-commerce saw a post-festival spike (+49% installs). Entertainment apps had longer sessions (+30%), while social and messaging apps also grew significantly. Key actionable insights: align campaigns to pre/during/post phases, optimize for intermittent usage, segment tourists vs. locals, and capture long-term value post-festival.
User testing reveals the gap between designer intent and user experience, uncovering silent churn causes like unclear onboarding or passive ad chains. Analytics show what happens; user testing explains why. Small tests (5-8 participants) can identify friction points, and improving retention by 10% can significantly boost revenue without changing monetization. For ad ops, this means better user engagement reduces wasted ad spend and increases lifetime value.
Dating app installs dropped 4% and sessions fell 7% in 2025, with rising user acquisition costs (CPI up 89% to $2.76) and shrinking session lengths (13.21 to 11.49 min). However, retention improved, with Day 1 rates rising to 26%. Valentine's Day 2025 drove only modest dating app activity (installs +12%), while video streaming (+138%) and recipe apps (+49%) surged. The paid-to-organic rate increased to 2.14, indicating higher reliance on paid channels. Ad ops teams should optimize for efficiency amid rising costs and shifting seasonal behavior.
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