This tutorial from Sensor Tower explains how to use their Keyword Rankings feature for App Store Optimization. It covers adding a new app by searching its name and selecting keywords to track, either from suggestions or custom terms. Users can interpret results showing estimated traffic, difficulty, and number of competing apps, plus their own ranking.
The guide also covers downloading reports, editing or deleting apps, managing keyword lists with tabs, and viewing historical ranking graphs. The goal is to monitor and optimize keywords to improve app store search visibility and downloads.
You Might Also Like
SensorTowerThe Review Analysis Module Finds More Hidden App Store Keywords
The Review Analysis module mines app reviews for keywords, highlighting trends and sentiment. It helps find new, relevant keywords easily, such as 'elixir', with low competition and high traffic. Testing is crucial to optimize keyword lists for better visibility and downloads.
SensorTowerWhat Galileo Can Teach You About App Store Optimization
The article compares the scientific method to app store optimization (ASO), guiding developers to improve search rankings through systematic experimentation. It emphasizes asking specific questions, forming hypotheses, researching keywords, testing via app updates, and analyzing results. By iterating this process, developers can replicate success and make data-driven decisions. The approach parallels Galileo's methods, encouraging continuous improvement in ASO and beyond.
AppsFlyerStrong open rates, weak app revenue: your email campaign isn’t broken. Your links are.
Email, SMS, and push are high-intent channels, but a structural gap between click and in-app action causes massive drop-off. CTRs of 30-40% often yield only 1-3% in-app conversion. The root cause is ESP link wrapping, which breaks deep link context and attribution. Fixing the handoff through proper deep linking can double purchase rates and unlock channel performance. Brands must treat the link as a continuation layer, not a redirect, and ensure context survives the transition.
SensorTowerHow To Add A Team Member In Sensor Tower
Sensor Tower lets you invite team members to access specific apps without sharing passwords. Invite via email, they log in independently, and you can remove them anytime. It streamlines collaboration and account management.
SensorTowerAndroid App Store Optimization Module (Beta) Now Available
Sensor Tower adds Android features. View Google Play Top Charts and app profiles. Beta Android ASO modules track keyword ranks. Example shows Clash of Clans data. Company works on improvements.
SensorTowerThe iOS Developer's Guide To Apple App Store Categories
App categorization, though less crucial than keywords or icons, aids discoverability. Choose relevant categories, favor less competitive ones using leaderboards. Always align with Apple's definitions to avoid rejection.
SensorTowerHow To Get Started With iOS Push Notifications
iOS push notifications boost user retention. Implement via services like AppsFire, PushWoosh, or Urban Airship. Start with one notification, gauge response, then add more. Tailor to app type: games can notify events; utility apps can welcome and remind.
SensorTower5 Things You Must Do When Starting A Blog For Your App
A blog can boost organic traffic for your app, but requires time and relevance. Pre-load posts, know your audience, post regularly, use social media, and test promotions.
More from SensorTower
Inside the Aisles of Grocery Retail Media
In Q1 2026, Kroger led grocery RMNs with 2.4B impressions, over 2.5x more than Albertsons. Meijer and Publix grew fastes...
Sensor Tower's Full Funnel Digital Intelligence Playbook
Home and lifestyle retailers like Wayfair, Kohl's, and Macy's use different digital strategies. Wayfair leads in web tra...
IPL Is Fueling India’s Mobile App Market: JioHotstar Dominates Entertainment While super.money Downloads Nearly Double
IPL 2026 drove significant cross-platform engagement for JioHotstar, with downloads up 25% PoP, DAU up 41%, and sessions...
Ad Monetization 101: App Analysis & Top Ad Publishers
Ad monetization is a critical yet often overlooked revenue stream for mobile apps. Sensor Tower's new reports provide gr...
Here’s What Happened Last Quarter: Q1 2026 Mobile, Web, and Ad Trends
The Q1 2026 Digital Index reveals headwinds in the US mobile market, with IAP revenue declining for two straight quarter...
Introducing Enhanced Web Insights: 3 New Reports & How to Use Them
Sensor Tower's Web Insights now covers 4M websites and 12M paths across 56 countries. Three new reports help marketers t...