How To Get Started With iOS Push Notifications

Summary

The article discusses how users often download apps but never use them again. To combat this, iOS push notifications are recommended as they remind users to engage with the app. The article explains what push notifications are, using Clash of Clans as an example, and then outlines implementation methods: either building your own server or using third-party services like AppsFire, PushWoosh, or Urban Airship.

It highlights Urban Airship's study showing an 80% higher retention rate when a push notification is sent within the first month. For best results, start with one notification and gradually add more based on user response. Different app types require different approaches: games can notify about events or challenges, while utility apps should use welcome messages, reminders, version updates, or offers.

The key is to balance engagement without annoying users, as one notification significantly improves retention compared to none.